Ruben Licera | Business Coach and Mentor

How to Build a Profitable and Successful Social Media Profile?

When almost everything is done online, you must never allow your business to be left out. And when it comes to the online world where everyone is trying to step their game up, you have to have a successful social media profile for your brand’s advantage.

What is an Online Profile?

In today’s age, almost everything is associated with or even built on the online world. Because of our online and digital privileges, we have the most convenient ways to connect with people all over the world right in front of us.

And for us to connect with the world online, the technology requires us to create an online profile that serves as our personal or business account. An online profile is any digital account that almost all brands are now utilizing for better promotion and publicity of their products and services.

How to Create an Online Profile?

Almost all social media platforms require people to create an account in order to participate and engage with other users within the app. First, you have to have an email account and a password that will be linked to the account that you’re creating. Personal details such as mobile phone number, date of birth, and gender are also requested. Your email and mobile number are also used in confirming your account.

10 Elements of a Successful Social Media Profile

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1. Display Title

This is entirely basic, but it’s placed as the first one on the list for nothing. When creating a successful social media profile for your business, it should consist only of your business name and not any name of your product or service, because this will only make potential customers confused and irritated.

2. Your Username and URL

Your username is different from your display name, and on most social media platforms, it appears in your URL. It’s best suggested to still go with your company name, but there are names that some users have already taken, and this may require you to have some twist with your username. It’s also important to use the same username across different social media platforms.

3. Photograph for your profile

If it’s an account of you being an entrepreneur, you could use a headshot, but when it’s for your company and you don’t prefer your business to be linked with you personally, it’s best to use your company logo for the profile picture.

4. Photograph for the Cover

Most social media platforms today have a background or cover photo feature and using a default image would be a bad move. Utilizing this feature is another chance for you to further promote your brand and provide more information about it. It should complement your profile picture to avoid getting more attention and to maintain balance.

And just like the username, it’s recommended to use the same picture across different platforms so that online visitors can find and recognize the account with ease.

5. Biographical Profile

There is no successful social media profile without a bio. With a limited number of characters, you should be able to persuade users to interact with your account and brand. Some business accounts place their tagline and finish it off with a simple call to action. If it’s your own account as the owner or head of the business, you must include your expertise. Your bio is one of the things that make up the first impression of your business.

6. Interests in the Profile

Most social media users skip over this feature because it seems unnecessary, but that’s where their accounts lack. This feature is a great opportunity to gain significant value and connections within your field of expertise. Users with the same interests as you can also see you in their timeline, so it simply helps you reach out to more potential customers.

READ ALSO: 6 Things You Should Do To Be A Successful Entrepreneur

7. Account Links

One of the greatest advantages when it comes to social media platforms is that they always stand by the words \”connection\” and \”network.\” Almost everything is and can be connected to everything. So, never miss the chance to put your website link on your profile. Aside from the website link, you can also place links to your different social media accounts.

8. Account Activity

After setting up your account, the journey doesn’t end there because you have to achieve the ideal social media activity. You need to maintain a healthy schedule for regular posting and updates. If you lack consistency on online platforms, you will easily lose followers, which will lead you to get lost in the market.

Aside from scheduled posts, you also have to have engagement. What people on the internet love the most is interaction. Connect with your followers and who you follow by liking, sharing, and commenting.

9. Automation of Social Media

This can involve things like pre-planning social media updates, posting, engaging, or republishing popular content. It may sound cold and impersonal, but when done correctly, automation can save a lot of time maintaining and expanding brand accounts. Your account needs to be nurtured to become a successful social media profile, and you won\’t always be able to give your followers the attention they need. Automation is a good way to start social media conversations that you can later join and continue.

10. Social Media Consumer Insight

If you want to make the most out of your accounts, social media posting and engagement must always be followed by the tracking and monitoring of performance. Fortunately, Facebook provides the feature Facebook Insight for you to see an overview of your activity with complete statistics on likes, engagements, tags, and more so you can determine what strategy is working and what areas should be improved.

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With these tips on the elements of a successful social media profile, you can now efficiently promote your products, services, and brand. Go out into the digital and online worlds, and get the boost, publicity, and success you and your business deserve!

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