Ruben Licera


Social Media Marketing Strategies for Non-Profit

Last Update: Jul 28, 2022 @ 4:41 am
Social Media Marketing Strategies

Do you know how social media can help your non-profit endeavor?

Ramon Aboitiz Foundation Inc. (RAFI), through its Young Minds Academy (YMA), invited me its Resource Speaker of the talk entitled “Social Media Marketing Strategies for Non-Profit, Social Marketing Programs and Projects”.

OBJECTIVES of my talk was to:

(1) Determine how social media can be used as a tool in social marketing
(2) Cite tips in effective social media marketing, particularly for social development programs/projects


Below is the slide of my presentation:

Social Media Marketing Strategies for Non Profit, Social Development Programs Projects

View more presentations from Ruben Licera Jr..

The YMA scholars are between 14 years old to 20 years old. They are currently required to undergo an internship program in a civil society organization or local government unit, specifically working on a program/project related to poverty alleviation and/or social welfare promotion. Part of the requirement of the said internship is to do social marketing for their assigned program/project, gathering support in the form of Facebook “likes”, funds, and signatures of commitment.

In the hope of empowering them, I shared basic strategies and tips on how they can use social media in promoting and getting support for their assigned program/project.


The Young Minds Academy (YMA) of RAFI gathers and nurtures future leaders and influencers among us to develop a community of leaders that is ready to effect change. YMA, the youth citizenship and leadership development program of the Eduardo Aboitiz Development Studies Center, is carried out to develop young emerging leaders aged 12 to 20 years old to become responsible citizens and accountable, proactive leaders ready to serve the public and its interests.

Please feel free to LIKE or share your comments below. This will defnitely help me improve the presentation in the future. Thank you in advance.

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