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Why is Authoritative Content more important than SEO?

Last Update: Sep 21, 2023 @ 3:11 am
RubenLicera
Why is Authoritative Content more Important

Many would pick search engine optimization as their first priority for their digital marketing strategies. They are not wrong, but when it comes to generating organic traffic and search results, a website that is shifted into providing quality and authoritative content would fare better than one that heavily relies on on-site optimizations and the like.

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Keyword stuffing is a thing of the past. Now, people want genuine information that can make them press that call to action button. They want content that will urge them to share it to others – content that will leave a lasting impression on them to which they can use it as reference in the future. These are authoritative content and you will want to deliver that to them.

Now here’s the big question that many of you would like to know the answer – How can you determine an authoritative content?

A Different Perspective

A content can’t be deemed authoritative just because it was the first to talk about a new trend or happening. It can be considered authoritative, despite being a revision, when the creator tackles the said subject in another light. If you can view that particular topic from a different point of view and write the necessary information that supports it, then that in itself is authoritative content.

Experience and a deep understanding of their field of expertise – that’s what every business owner should have to be able to write something with authority. Not only will you be able to create quality content, you will also be able to provide your own outlook on subjects that pertain to your industry and give it your very own flavor.

Easy to Understand

An authoritative content doesn’t have to be full of jargon and technicalities. It shouldn’t be filled with terms your viewers will need a dictionary to understand. Complexity is the first sign that you haven’t fully understood your stuff and you need to resort to using those technical words to send your message.

If you truly understand what you are talking about, then you should be able to provide a much simpler rendition of it for your viewers to easily grasp the knowledge of it. Remember that you’re making content because you want your viewers to comprehend something and make it stick into their heads and not because you want to flaunt your range in vocabulary.

Attention to Detail

Why do people read content? They seek information to help them accomplish the tasks they need to complete. However, sometimes we become so engrossed in giving them the answer that we fail to provide the other details for it. So while the importance of simplicity is imperative in an authoritative content, a detailed walkthrough up until its conclusion should be able to provide all the answers that your readers need.

Application

Your content remains an idea that you conjured until it comes to the point that it has proved something. Once your readers determine that they can apply your idea to their situation or something they are familiar with, your content will gain authority.

Experts validate authoritative content through their previous practices or the ideals they believe in. Adding these as references makes your content even more credible as an information source.

Does it Reach the Right People?

Finally, the reason why you’re making an authoritative content is because you want to provide a solution for a problem that your readers face. People don’t go out of their way to read content just for the heck of it. They are looking for the answers to their problem and if they checked out your website, then that means they think you have the solution.

Now, the question is, did you make that content for your target audience? Creating a good DIY content for carpet cleaning is perfect when you’re in the home cleaning service, but not when you’re a Digital Marketing company. If you fail to determine which category your content should fall in, then it would fail its purpose as an authoritative content as well.

Put your authoritative content in the right places where the right audiences can see them. There are many ways for you to do that, like guest blogging for example.

Boosting Your Online Authority

Organic search traffic aren’t the only ones you are drawing into your website with authoritative content. Successfully employing it will earn you more credibility and will brand your website as to go-to site for this particular niche. And as you build your online authority, your online following will only grow in number.

Read Also: For Article Marketers: “Quality Content is King”

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Kirsten Eloise Balderas
Kirsten Eloise Balderas
2018-07-12
EstratX is Cebu's Digital Marketing Agency-experts in their field but will always see the client as the Brand Expert. A local digital marketing agency that delivers global services.
Kezia Rico
Kezia Rico
2018-02-14
A local digital marketing agency that offers global services. If you want your business to keep up with the trend in the digital sphere, Estrat can certainly help you with that.
roxie marie abagatnan
roxie marie abagatnan
2018-02-14
Estart Stand-out in Digital Marketing Agency because of its flexibility. And it deliver awesome result
Marylle Javellana
Marylle Javellana
2018-02-14
What makes ESTRAT stand-out is that they really work as a team. No one is left behind or felt out of place. In order to have a successful agency, one must have a strong relationship with each of the members of the team. You can openly say your suggestion no matter how wild or crazy it may be because they believe every idea can make for a successful content.
Carmelli Pandan
Carmelli Pandan
2018-02-14
ESTRAT opens up many possibilities to a lot of businesses. The agency is goal-oriented and smart, from idea development to execution. They've got a friendly and professional working environment. ESTRAT is clearly one of the best social marketing agency.
Marion Mae Q
Marion Mae Q
2018-02-14
ESTRATX has the capabilities that could give you more what you expect. Everything's published on the given time with quality.
Kirsten Eloise Castillo
Kirsten Eloise Castillo
2018-02-14
What makes ESTRATX standout when it comes to Digital Marketing is that we always take interest on what makes people tick and click. We always go for excellence and creativity rather than mediocrity. We also provide personalized services to our clients.
Marie Noelien Ruelo
Marie Noelien Ruelo
2018-02-13
I will recommend you to join Estrat Media for they are very reliable, humble, creative and trusted company.
Jayson Sombilon
Jayson Sombilon
2018-02-13
ESTRAT Media has the best capabilities that a digital marketer can offer. From planning and executing its strategies, they provide the best results especially to the local businesses in Cebu.
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