If you want to achieve continuous success for your business, keeping up with digital marketing trends is one of the most crucial steps you shouldn’t skip. Know what to look out for this year! Let’s talk about Digital Marketing Trends 2022

10. AI Writing Assistants

As intelligent computers become more advanced each year, several industries have turned to the use of artificial intelligence in hopes of making everyday life a little easier. 

The content development industry is no exception. With the help of AI writer tool kits, producing and editing content and copies has become faster and more efficient.

Using these assistants not only saves time and effort, but they also provide a level of quality that isn’t always possible with human writing.

Does using an AI writing assistant hinder your creative juices from flowing? Absolutely not. You are in full control because these programs can be customized according to your specific needs. 

9. Video Marketing

It is a known fact that people love watching videos. Whether it’s Facebook, Twitter, Instagram, or YouTube, video is regularly shared by you, and your loved ones. 

From advertising a product or service to expanding social media reach, video content marketing can be the key to getting a powerful lead over your competition.

Although posting a video may seem so simple, it can do a lot for your business. It helps you get more people to interact with your digital and social channels, teach your audience, and reach them with a new medium with little to no extra work.

8. Giveaways

Simply having a social media profile is not enough. Aside from having a presence online, businesses need to reach and interact with buyers.

How do you contact potential buyers? By being active on the same channels as your target market.

If you haven’t noticed, it has been a common trend on social media these days to have brands engage in giveaways with their followers. It was effective last year and will carry on being effective in 2022. 

7. Social Audio Apps

Audio Social Apps are the next big thing in the digital marketing arena in 2022. 

Based on the rapid development of social audio channels such as Clubhouse, Greenroom, and Fireside, social audio is most likely here to stay.

The intimacy of voice makes audio social media that much more appealing in the age of social distancing and isolation. It gives users the immediate connection of a voice or video call, but on their terms. It can be created and digested at your convenience in real-time.

6. QR Codes that are easily accessible

QR codes have been around for a long time. The concept, a mobile touchless solution, was interesting, but nobody needed it, not until the pandemic happened.

QR codes are now used as an access point to products and services. This is a rising digital marketing trend that will become increasingly popular over the next few months. 

Even though the primary reason QR codes are seeing such increasing interest right now is hygiene, people will inevitably opt for contactless commerce soon. 

5. Social Media Shares

In many ways, social media sharing can be compared to word-of-mouth advertising. The very act of social sharing helps give your content more exposure than it would otherwise get.

More and more influencers and brands are realizing that this type of organic referral is very good at getting the right people to your site.

When someone shares your content, they are promoting your brand on your behalf for free. So, instead of your posts being self-contained, they could then be seen by thousands. 

When you have the right traffic coming in, you are attracting an audience of new readers who have a higher likelihood of returning, converting, and becoming customers.

4. The Rise of Audio Content

There’s a growing trend in the digital content space that’s taking over and it’s the world of audio. Audio is more passive than both video and written words because there’s no need for you to sit still, and that is what people want nowadays. 

People want to consume content while doing other tasks, whether they’re at the gym, in the car, at home doing chores, or out and about running errands.

With a variety of ways to advertise, like branded podcasts and audiobook content, there are many ways to get involved in this ongoing trend.

3. Making Use of SEO

It’s a known fact that businesses need to step up their digital presence game, especially in this day and age.  

What is one basic way to do that? Search Engine Optimization (SEO). People no longer have to rely solely on print and television advertisements to gain customer attention.

The beauty and wonder of SEO is that it’s beneficial for any business. Ranking on Google’s first page is crucial to being seen by customers.

2. Stories on Social Media

Social media stories add more value than you might initially suspect to your business marketing efforts. The popularity of these features has dramatically altered how audiences interact with businesses online. 

Besides the fact that it’s fast and visual, it offers a more intimate stream of marketing content for your customers. Stories allow you to separate your real-time content from your evergreen content, so they don’t interfere with each other’s consumption. 

The only way for you to understand this is to do it yourself! See how it affects your business’s reputation and content stream.

1. Optimized Podcasting Platforms

Even though we talked about audio content at number seven, optimized podcasting platforms deserve a special shout-out.

There has been an increase in podcasting platforms working to integrate podcasts with content marketing channels like blogs, and social media posts.

When you try combining podcast marketing with other methods of content marketing, your marketing strategy becomes more effective, with better integration of links for tracking and a better insight into the cost per acquisition of each channel.

Podcasts have become one of the best ways for a brand to target their ideal clients, and this is a trend you should not miss in 2022.

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