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What are the significant reasons why entrepreneurs should take care of their personal brand? Whether we like it or not, people will always have something to say about us – be it a good or negative feedback.

Usually, this comes from an impression we’ve made when we first met them. And whatever they say can influence your image to the world. Hence, building your personal brand can help you convince future prospects or colleagues to change their perception of you.

Although the term branding used to be reserved only for businesses and products. The advent of the internet and social media now allows us extend the role of branding to our profile. Ultimately, this can help each of us build an image that is aligned with what you want to convey.

Be it your services, your reputation and others. Cause after all, getting a second chance to make a first impression can be rare and difficult to change. But before we continue, just…

What is Personal Branding?

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The crucial selling point of any product or service is their branding. People would want to associate with brands that are reputable, commendable, and provide quality services and benefits. But these aren’t only limited to products, but also to a person.

Even if one isn’t an entrepreneur, personal branding is essential. You have to develop a credible image. So that when you apply for a job, or coordinate with multiple individuals. They’ll be able to see your history, your profile, which can help them trust your skills.

But if you need more convincing, below are the benefits or…

10 Reasons Why Entrepreneurs Should Take Care of Their Personal Brand

1. It gives you more credibility.

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Building a personal brand is a strategic presentation of yourself – your skills, expertise, and knowledge that helps expand your reach and credibility. 

Many people are struggling to present their knowledge and skills even though they are brilliant and talented people. It becomes their disadvantage.

If you have just started building your brand, don’t get too anxious if you have less background and experience. Remember, your skills will continue to enhance as you gain more experience, thus increasing your credibility. It is one of the main reasons why entrepreneurs should take care of their brand.

Read More: The Differences Between A Job and A Career

2. It attracts more clients.

Have you ever been ghosted by one of your clients? You were supposed to have an initial meeting, but no one showed up? Well, that happens sometimes. 

This is where the significance of having great personal branding comes into place. When you have a solid personal brand, clients will no longer ghost you. Instead, they will present you with more opportunities and exciting deals. 

3. It gives you the upper hand in working with high-quality clients.

Not only will a great personal brand allow you to work with more clients, but it will also attract high-quality clients. When your brand is distinct and pleasing, successful people would more likely associate themselves with you.

4. It allows you to charge more.

When your brand gains more credibility, it allows you to increase your charges – a basic supply and demand lesson in economics. Then, you can start charging more as demand for your time, expertise, and skills grow. 

Before charging more money, you have to establish your brand first in a specialized area of your industry. Focusing on one field of your business will help obtain relevant results for clients and customers. The bigger the results are, the more you can charge. 

5. It gives you more freedom to work.

Having to charge more means being able to choose how much work you want to have. So, for example, you can work 12 hours a day or stay workload-free on other days. 

Once you have established a great personal brand, you can charge up to 100$-300$ per hour as long as you also have exceptional skills and relevant experiences. Hence, you have the freedom to do anything that you want.

6. It helps you build a bigger and better network.

The saying “Your network is your net worth” is true. When you have a great personal brand, it allows you to create a bigger and better reach and net worth.  So how do you do that?

Creating a platform is one of the critical aspects of building a personal brand. Even if you’re not into business, you can leverage your brand by creating podcasts, articles, and other things that will encourage people to interact and read your content. In that way, you’d be surprised by the number of people who would like to be one of your guests in your podcasts, videos, etc.

When establishing a personal brand in your platform, there is a higher chance of accessing a better network which is favorable in the future. It will also attract significant opportunities and introductions, which will increase the level of your reach and influence. One day, you might come across famous people who like to work with you.

7. A personal brand attracts bigger and better deals.

When your brand is well-established and credible enough, it attracts mover-and-shakers who bring bigger and better opportunities for you. So as you continue to build a personal brand, you have to look critically for significant opportunities and be good at vetting deals.

Don’t make abrupt decisions. Only say yes to deals that align with your missions and goals you want to achieve. Also, learn how to say no to uncertain opportunities. 

8. It attracts more opportunities.

A personal brand is the building block of your success in the future. It attracts many opportunities like partnerships, interviews, internships, promotions, networking opportunities, speaking engagement, and many more.

9. It distinguishes you from the competition. 

Image from Procore

Another important reason why entrepreneurs should take care of their personal brand is that it helps them stand out in the competition.

It’s difficult to excel in the competition because of the growing number of entrepreneurs. While your business might be getting attention, the tendency is customers might get confused with other competitors if you don’t have a face to put to the name. That’s why it is significant to have a solid brand to recognize both your face and your name in whatever career you pursue. 

10. It builds trust from your audience.

If you build a credible brand, people would want to associate themselves with you. Therefore, they would recommend you to their friends and relatives, which is favorable on your end. 

Your Personal Brand Is The Key To Making A Good Impression

That sums it up – the reasons why entrepreneurs should take care of their brand. Remember, you only have a single shot at making a good impression. So think of your brand as a stepping stone to leave a good impression. Once your targets feel comfort and trust towards your circle, they’ll continue to stick around and consume whatever you have to offer. 

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