The year 2020 has taught us all a great deal. Granted that it came in swiftly like a thief in the night. It is an unforgettable year with plenty of lessons that will remain relevant in the future especially in digital marketing.
And while brands and businesses are adapting to the changing environment, digital marketing expert Nishit Sangwan shares his insights on 4 valuable lessons from 2020 that give us a glimpse of how digital marketing will work in the future.
Transitioning from Physical to Digital
During the pandemic, numerous brands, businesses, and companies have all been racing and struggling to go digital.
Those who did, flourished. And those who are still brick and mortar businesses are still here but aren’t coping and recovering as fast.
With the world going on lockdown, brands and businesses needed to reach their customers who otherwise could not reach them. And only by leveraging in the digital space could they successfully move forward.
Moving ahead, companies would need a strong digital presence or a plan that would be their guide. In the coming years, digital marketing and online business will continue to succeed.
But only if their digital presence is strong and remains consistent with their ability to provide great service without depending too much on their physical store.
Those who adapt, flourish
The pandemic sudden arrival has thrown everything into chaos. And only those who were able to adapt quickly and efficiently could survive.
But surviving wasn’t the only thing that happened for them. These businesses that pivoted have done exceedingly well.
Nishit explained that several leading brands did pivot and changed their business entirely. With 2021 arriving with much anticipation and planning. It is only essential to keep an eye on trends and plan accordingly according to the market conditions.
If you have an online business for example. Try to understand what they would need moving ahead and prepare for these items in order to better stand out.
The lesson is to remember to always be fluid enough that one embraces the diversification of one’s businesses and to combine your digital presence and marketing to reach more audiences and open better opportunities in order to evolve in 2021.
The Surge of E-commerce
Another valuable lessons from 2020 is that people have been at home for months thanks to the arrival of the pandemic and government implemented lockdowns. And when people are stuck at home, there comes a rise of dependency on social media. And with it, the need for the growth of e-commerce.
With the signal lit for the boom of e-commerce in 2020, the people have already familiarized themselves with receiving anything and everything from the comfort of their homes.
This is because it is safer, convenient and requires less hassle from traffic, gas and other reasons.
So if you have integrated at least a part of your businesses digitally, you can expect that opportunities about expanding, growing and offering value to be provided to you. All you need to do next is to research or hire digital marketing experts to help you on your way.
In conclusion, the year 2020 is a highlight that has shown us a future that is being dominated by online users or a world where there is a growing demand for the digital world and e-commerce remains relevant.
The emergence of tech-savvy consumers
Lastly, we need to note the fact that even before the pandemic. A majority of the world are using social media and e-commerce sites and smartphones.
And now, the remaining majority has been forced to become tech-savvy with their experiences in 2020. So for children to adults, everyone will have turned their attention to online processes and transactions.
For the coming years, we will witness a huge surge of these tech-savvy customers who will be well-informed and will know what they want.
So in order to reach those who you can do business with. Try to adopt a customer-centric approach by ensuring your brand and business offers are of genuine value.
Appreciating The Creative Industries
One of the valuable lessons from 2020 is that this is the year we we are reminded of the importance of the roles brought about by marketers in the creative industries. They are the people that contributed in making the world a better place.
In one instance, they are able to assist healthcare personnel to spread reliable information that helps to prevent panic and misinformation for the community.
They are also finding ways to support the causes of the community by helping to tackle anxiety, depression and stress of the uncertainties brought by COVID-19.
And so, the biggest takeaway is that while the year has been very stressful. There are important lessons in digital marketing that we should take note of.
And while no one can predict the future. These lessons and trends will be there to stay at least through 2021.