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PLDT and Smart Partner with BARMM-MTIT for Digital Entrepreneurship

Last Update: Apr 19, 2024 @ 3:54 am
RubenLicera
Digital entrepreneurship in barmm
In a bid to empower female entrepreneurs in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), PLDT and Smart Communications, Inc. have joined hands with the Ministry of Trade, Investments, and Tourism (MTIT) to launch the eBiznovation program. This initiative aims to equip women entrepreneurs with digital skills and tools to thrive in the digital economy, fostering economic growth and inclusivity.

Digital Skills Empowerment

Over 20 Muslim women entrepreneurs were provided with training in essential digital skills such as photography, videography, social media marketing, and Canva. The program seeks to bridge the digital divide and empower women to leverage technology for business growth.

Through hands-on activities, participants had the opportunity to apply their newly acquired skills in creating compelling content for their products, ranging from bottled gourmet dilis to blended fruit shakes and coffee.

Judee Chaves, PLDT and Smart Mindanao Relations Head, emphasized the organizations’ commitment to promoting inclusion and empowering women through technology. The partnership with BARMM-MTIT underscores their dedication to enabling Filipinos, regardless of gender, to participate in economic activities through digital e-commerce platforms.

Digital entrepreneurship in barmm

Digital Transformation for MSMEs

The eBiznovation program extends beyond BARMM, aiming to empower micro-, small-, and medium-sized enterprise (MSME) owners and other underprivileged sectors across the country. By equipping them with digital tools and skills, PLDT and Smart aim to enable MSMEs to effectively market their products and services through social media and e-commerce platforms.

The impact of the program is palpable, as expressed by Berhana Abdul, owner of Angel’s Fruit Shake, who thanked PLDT and Smart for bringing the initiative to their community.

Participants like Abdul have found value in the training, enabling them to save costs on graphic design and directly apply their learnings to their businesses.

This initiative aligns with PLDT and Smart’s commitment to UN Sustainable Development Goal 8: Decent Work and Economic Growth.

As founding members of the government-mandated Presidential Private Sector Advisory Council, under the Digital Infrastructure pillar, PLDT and Smart are dedicated to supporting the government’s digitalization thrust and fostering economic development through digital entrepreneurship.

Objective of PLDT and Smart’s eBiznovation Program in Partnership with BARMM-MTIT

The objective of the eBiznovation program launched by PLDT and Smart Communications, Inc. in partnership with BARMM-MTIT is to empower female entrepreneurs and other underprivileged sectors in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) with digital skills and tools. Specifically, the program aims to:

  1. Provide training in basic photography, videography, social media marketing, and Canva to more than 20 Muslim women entrepreneurs.
  2. Equip micro, small, and medium-sized enterprise (MSME) owners, cooperatives, and other underprivileged sectors across the country with digital tools to market their products and services through social media and e-commerce platforms.
  3. Foster economic growth by enabling local businesses to thrive in the digital age.
  4. Support the government’s overall digitalization thrust and contribute to achieving UN Sustainable Development Goal 8: Decent Work and Economic Growth.
  5. Promote inclusion and empowerment, regardless of gender, class, religion, ethnicity, or abilities, by facilitating participation in economic activities through digital e-commerce platforms.

Overall…

The collaboration between PLDT, Smart, and the BARMM Ministry of Trade, Investments, and Tourism (MTIT) marks a transformative initiative aimed at empowering women in the BARMM region through digital entrepreneurship. This partnership is strategically positioned to make a substantial impact on both individual and community levels.

Key learning points from this collaboration include:

  1. Empowerment through Digital Skills: By equipping women with essential digital skills, the initiative enables them to actively participate in the digital economy, thereby increasing their economic independence and potential for innovation.
  2. Economic Growth and Community Development: Training women in digital entrepreneurship directly contributes to the broader economic development of the BARMM region by fostering new businesses and expanding the market reach of existing ones.
  3. Role of Strategic Partnerships in Development: The alliance between a telecommunications leader, a regional government, and a technology provider highlights the importance of multi-stakeholder collaborations in addressing regional development challenges.
  4. Transformation of Individual Lives: Beyond economic benefits, the program supports social empowerment, allowing women to gain confidence and status within their communities, which can lead to further societal shifts towards gender equality.
  5. Sustainable Impact on the Philippine Economy: By focusing on underserved regions and demographics, such initiatives not only address immediate inequalities but also contribute to the sustained growth and competitiveness of the Philippine economy on a larger scale.

Overall, this partnership exemplifies how targeted initiatives in digital skills training can serve as a catalyst for economic empowerment and societal transformation, particularly among women in less developed regions.

 

Read Also: Digital Billionaire: Bill Gates’ Success Secrets

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