RBL 2023 Logo Yellow

Cathay’s ‘Go miles further’ Campaign: Redefining the Power of Miles

Last Update: Dec 14, 2023 @ 3:18 am
RubenLicera

Beyond Air Travel: Known primarily for transforming miles into memorable air journeys, Cathay is embarking on a fresh campaign to challenge and expand consumers’ perceptions.

Cathay’s ‘Go miles further’

Cathay’s ‘Go miles further’ initiative is an ode to the boundless possibilities Asia Miles offers, beyond just flights.

More Than Just A Flight Ticket

Frequent travelers have long associated Asia Miles with their dream destinations. But Cathay’s message is clear: miles are no longer just about air travel. Whether it’s gaining access to exclusive events, scoring tickets to in-demand concerts, or other enticing experiences, the new campaign underscores the versatility of miles.

Standing Out in the Crowd

In a saturated market with myriad rewards programmes, Cathay is doubling down on showcasing the unparalleled value proposition of Asia Miles. It’s not just about earning, but what you can transform those miles into, making every mile earned a step towards an enriched lifestyle.

From Mundane to Marvelous

Cathay’s new TV commercial elegantly captures this transformation. The journey “from water to water” encapsulates how a simple daily activity, like drinking water tracked on Cathay’s app, could snowball into a diver’s dream voyage. It’s a reminder that everyday actions, no matter how trivial, can pave the way for extraordinary rewards.

Visual Affirmations

Building on this narrative, a sequence of powerful images reflects the metamorphosis of routine events into unparalleled experiences. Imagine dining out, not just for the cuisine, but knowing each meal nudges you closer to a musical night out or perhaps another escape to an exotic locale.

Check Also: The Impact of Email Automation and Drip Campaigns on Restaurant Growth

Engagement Redefined

To make this transformation tangible, the “Go miles further” campaign page is armed with digital tools. Tools like the Miles Calculator or the One Day With Miles offer users an immersive dive into the potential of daily expenses, especially with Cathay’s extensive network of over 800 lifestyle partners.

Dynamic Promotions

Cathay is leaving no stone unturned in its promotional drive. Digital Out-Of-Home (DOOH) advertisements, tailored to different times of the day, act as gentle nudges, reminding members of the treasures they could accrue on the go. And the engagement doesn’t stop there – a retargeting strategy ensures members continue their journey in the digital sphere.

Conclusion

For years, Cathay members have equated Asia Miles with unparalleled travel experiences. But as Cathay eloquently puts it, the sky isn’t the final frontier; it’s just the beginning. With this campaign, Cathay is not just redefining the value of a mile but also inviting its members to integrate this vision into their daily fabric.

 

Read Also: Addressing Guest Concerns: A Guide for Hoteliers

Leave a Replay
Kickstart Your Digital Domination
Kirsten Eloise Balderas
Kirsten Eloise Balderas
2018-07-12
EstratX is Cebu's Digital Marketing Agency-experts in their field but will always see the client as the Brand Expert. A local digital marketing agency that delivers global services.
Kezia Rico
Kezia Rico
2018-02-14
A local digital marketing agency that offers global services. If you want your business to keep up with the trend in the digital sphere, Estrat can certainly help you with that.
roxie marie abagatnan
roxie marie abagatnan
2018-02-14
Estart Stand-out in Digital Marketing Agency because of its flexibility. And it deliver awesome result
Marylle Javellana
Marylle Javellana
2018-02-14
What makes ESTRAT stand-out is that they really work as a team. No one is left behind or felt out of place. In order to have a successful agency, one must have a strong relationship with each of the members of the team. You can openly say your suggestion no matter how wild or crazy it may be because they believe every idea can make for a successful content.
Carmelli Pandan
Carmelli Pandan
2018-02-14
ESTRAT opens up many possibilities to a lot of businesses. The agency is goal-oriented and smart, from idea development to execution. They've got a friendly and professional working environment. ESTRAT is clearly one of the best social marketing agency.
Marion Mae Q
Marion Mae Q
2018-02-14
ESTRATX has the capabilities that could give you more what you expect. Everything's published on the given time with quality.
Kirsten Eloise Castillo
Kirsten Eloise Castillo
2018-02-14
What makes ESTRATX standout when it comes to Digital Marketing is that we always take interest on what makes people tick and click. We always go for excellence and creativity rather than mediocrity. We also provide personalized services to our clients.
Marie Noelien Ruelo
Marie Noelien Ruelo
2018-02-13
I will recommend you to join Estrat Media for they are very reliable, humble, creative and trusted company.
Jayson Sombilon
Jayson Sombilon
2018-02-13
ESTRAT Media has the best capabilities that a digital marketer can offer. From planning and executing its strategies, they provide the best results especially to the local businesses in Cebu.
error: Content is protected !!
Watch This Webinar!
Grow Your Business 300%

Click the button below to watch the video!