RBL 2023 Logo Yellow

Hybrid Hotel/Resort Marketing Strategy

Last Update: Dec 5, 2023 @ 9:10 am
RubenLicera

“The most successful companies in the digital age don’t just embrace technology; they use it to reimagine every aspect of their business. In the hotel industry, that means more than just creating mobile apps and social media pages. It means using data and digital tools to personalize every guest experience, from the first time they visit your website to the moment they check out.” 

– Arne Sorenson, Former CEO of Marriott International

Introduction

Online travel agencies, social media, and the sharing economy have transformed the hospitality business. Thus, hotel and resort marketers must adapt to new trends and technologies to stay competitive. One way that has gained favor in recent years is the hybrid marketing strategy, which mixes traditional marketing channels with digital and technology-based tactics. This article discusses the advantages of a hybrid hotel/resort marketing strategy and how to execute it. We will also look at a popular hotel/resort business that has successfully utilized a hybrid marketing strategy and how they accomplished it.

Case Study_ Hyatt Hotels and Resorts
Hyatt Hotel and Resort From the Web

Case Study: Hyatt Hotels and Resorts

Hyatt Hotels and Resorts is a well-known global hospitality brand that has successfully implemented a hybrid marketing strategy. It has increased its brand awareness, bookings, and guest satisfaction by combining traditional and digital marketing methods.

Hyatt uses hybrid marketing in 5 ways: 

  • Mobile-Optimized Website: Hyatt’s website enables customers book accommodations, browse facilities, and view images on their smartphones and tablets.
  • Social Media Engagement: Hyatt promotes its properties and interacts with visitors on Facebook, Twitter, and Instagram.
  • Personalized Email Campaigns: Hyatt sends personalized email campaigns to guests who have booked rooms or expressed interest in specific properties. These campaigns include information about upcoming events, promotions, and special offers.
  • Loyalty Program: Hyatt’s loyalty program, World of Hyatt, rewards guests for staying at Hyatt properties and offers exclusive perks and benefits.
  • Technology-Based Guest Experience: Hyatt has implemented technology-based solutions like mobile check-in, keyless room entry, and digital concierge services to improve the guest experience.
Benefits of Hybrid Hotel_Resort Marketing Strategy
Marketing Success From the Web

Benefits of Hybrid Hotel/Resort Marketing Strategy

A hybrid hotel/resort marketing strategy can provide numerous benefits for hospitality businesses, including:

  • Increased Visibility: By utilizing both traditional and digital marketing channels, a hybrid approach can help to increase a hotel or resort’s overall visibility and reach a wider audience.
  • Targeted Marketing: A hybrid approach allows hotels and resorts to reach their target audience through a variety of channels, ensuring that their marketing efforts are more effective.
  • Improved Engagement: By leveraging both online and offline marketing tactics, hotels and resorts can improve engagement with their audience and create a more cohesive brand experience.
  • Cost-Effective: A hybrid approach can be cost-effective as it allows businesses to reach their audience through multiple channels, without relying solely on expensive digital marketing tactics.
  • Better Return on Investment (ROI): A hybrid approach allows organizations to better target their customers, resulting in higher conversion rates and income.
  • Enhanced Reputation Management: A hybrid approach to marketing can help hotels and resorts to manage their online reputation effectively, by leveraging both digital and traditional tactics to promote their brand and manage their reputation.
  • Increased Loyalty: A hybrid approach can help to increase customer loyalty by delivering a consistent and cohesive brand experience across all channels, both online and offline.
  • Competitive Advantage: By adopting a hybrid approach to marketing, hotels and resorts can gain a competitive advantage over their competitors who may be solely relying on either traditional or digital marketing tactics.
Summary Checklist of Action Plans on Hybrid Hotel_Resort Marketing Strategy
Hybrid Marketing Strategy Visual From the Web

Summary Checklist of Action Plans on Hybrid Hotel/Resort Marketing Strategy 

To effectively implement a hybrid hotel/resort marketing strategy, consider the following action plans:

  • Evaluate Your Current Marketing Strategy: Assess your current marketing channels and identify areas where a hybrid approach could be beneficial.
  • Experiment with new marketing channels: Try new marketing channels while prioritizing your current ones. For example, you might try influencer marketing, video marketing, or even virtual reality experiences to showcase your hotel or resort.
  • Analyze and measure results: It’s important to measure the results of your hybrid marketing approach. Track website traffic, social media engagement, email open and click-through rates, and other metrics with analytics.
  • Develop a comprehensive CRM strategy: A successful hybrid marketing approach requires a robust customer relationship management (CRM) strategy. Analyze email, social media, and also in-person customer data. Personalize marketing and improve consumer experience with this data.
  • Build a strong brand identity: A strong brand identity is crucial for any marketing strategy, and a hybrid approach is no exception. Develop a cohesive brand voice as well as a visual identity that’s consistent across all channels, and use it to create a memorable and engaging guest experience.
  • Invest in staff training: A hybrid marketing approach requires collaboration between various departments and staff members. Invest in training to ensure that all employees are aligned with your marketing goals and also able to effectively communicate with guests across all channels.

In conclusion, hybrid hotel/resort marketing is a great technique to reach potential customers and develop enduring relationships. Traditional and digital marketing can provide a seamless and engaging guest experience. So, focus on the above aspects, try new marketing channels, and analyze and measure results to make data-driven decisions to succeed.

READ ALSO: 5 Easy Steps to Plan A Long-Term Content Marketing

Leave a Replay
Kickstart Your Digital Domination
Kirsten Eloise Balderas
Kirsten Eloise Balderas
2018-07-12
EstratX is Cebu's Digital Marketing Agency-experts in their field but will always see the client as the Brand Expert. A local digital marketing agency that delivers global services.
Kezia Rico
Kezia Rico
2018-02-14
A local digital marketing agency that offers global services. If you want your business to keep up with the trend in the digital sphere, Estrat can certainly help you with that.
roxie marie abagatnan
roxie marie abagatnan
2018-02-14
Estart Stand-out in Digital Marketing Agency because of its flexibility. And it deliver awesome result
Marylle Javellana
Marylle Javellana
2018-02-14
What makes ESTRAT stand-out is that they really work as a team. No one is left behind or felt out of place. In order to have a successful agency, one must have a strong relationship with each of the members of the team. You can openly say your suggestion no matter how wild or crazy it may be because they believe every idea can make for a successful content.
Carmelli Pandan
Carmelli Pandan
2018-02-14
ESTRAT opens up many possibilities to a lot of businesses. The agency is goal-oriented and smart, from idea development to execution. They've got a friendly and professional working environment. ESTRAT is clearly one of the best social marketing agency.
Marion Mae Q
Marion Mae Q
2018-02-14
ESTRATX has the capabilities that could give you more what you expect. Everything's published on the given time with quality.
Kirsten Eloise Castillo
Kirsten Eloise Castillo
2018-02-14
What makes ESTRATX standout when it comes to Digital Marketing is that we always take interest on what makes people tick and click. We always go for excellence and creativity rather than mediocrity. We also provide personalized services to our clients.
Marie Noelien Ruelo
Marie Noelien Ruelo
2018-02-13
I will recommend you to join Estrat Media for they are very reliable, humble, creative and trusted company.
Jayson Sombilon
Jayson Sombilon
2018-02-13
ESTRAT Media has the best capabilities that a digital marketer can offer. From planning and executing its strategies, they provide the best results especially to the local businesses in Cebu.
error: Content is protected !!
Watch This Webinar!
Grow Your Business 300%

Click the button below to watch the video!