Are you just starting to utilize social media as a marketing instrument for your business? Do you want to maximize the customers that you can attract?
Social media is a great avenue to introduce your brand to a target audience. However, bombarding your customers with overwhelming content about your products and putting the focus on your business alone will not please them the way you envisioned it; you have to carry them with you!
Here are… 𝟒 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐈𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 📲
1. 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞𝐦 🙌🏻
Make your social media accounts active and advantageous by simply interacting with your target audience. Reply to their comments on your posts, entertain their queries, and respond to their concerns. Show them how sociable you are.
2. 𝐃𝐨𝐧’𝐭 𝐁𝐞 𝐒𝐞𝐥𝐟-𝐂𝐞𝐧𝐭𝐞𝐫𝐞𝐝 🧐
Rather than posting several posts implicating how great your brand is to your target audience alone, make them part of your content. Integrate your consumers into your campaigns, whether it’s a feature or a conversational post, and stop putting the focus on yourself.
3. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐓𝐨 𝐖𝐡𝐚𝐭 𝐓𝐡𝐞𝐲 𝐖𝐚𝐧𝐭 👂🏻
Another simple yet effective way to create an inclusive space for your target consumers is to just listen to what they say. Hear their demands and the products or services that they are looking for, and give them to them. Make your content the key to more effective marketing.
4. 𝐋𝐞𝐭 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐒𝐡𝐢𝐧𝐞 🤩
Make your customers feel special by giving them the spotlight that they deserve in your campaigns. Give them the attention that will make them feel valued and taken care of. Treat them with priority, and show others how their presence and support have contributed to your success. This will easily inspire others to connect with you and be your next stars.
It’s true that marketing obliges you to say something about your brand to your target audience. However, keep in mind that the marketing funnel should not revolve around your business alone; you should include your customers as well. Make your social media presence a welcoming and engaging space for them to get to know your brand more and make them feel good about themselves while improving their way of life—that’s modern marketing! #ESTRATegy #ESTRAT360 #360Digital #360Marketing #ESTRATlife #IncludeCustomersInSocialMedia