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4 Best Personalization Strategies For Business in 2023

Last Update: Dec 12, 2023 @ 7:31 am
RubenLicera

Do you want to create a more strengthened bond with your customers, enough to earn their trust and loyalty?

Providing personalized content goes beyond addressing your customers by their names respectfully as means of connecting with them. Rather, it’s a marketing strategy that obliges you to understand your consumers more and feed them with the content that they are looking for.

Personalisation โ€” it is not about first/last name. Itโ€™s about relevant content.

Here areโ€ฆ ๐Ÿ’ ๐๐ž๐ฌ๐ญ ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐…๐จ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ‘ ๐Ÿ˜‰

1. ๐ƒ๐จ๐ง’๐ญ ๐…๐จ๐ซ๐ ๐ž๐ญ ๐˜๐จ๐ฎ๐ซ ๐Œ๐š๐ง๐ง๐ž๐ซ๐ฌ ๐Ÿ˜‡

Treating your customers with respect costs nothing but means everything. As much as it was often neglected by brands, manner is one of the most vital qualities that marketers should have. Include casual greetings or a simple thank you whenever you interact with them.

2. ๐Ž๐Ÿ๐Ÿ๐ž๐ซ ๐€ ๐๐ž๐ญ๐ญ๐ž๐ซ ๐ˆ๐ง๐ญ๐ž๐ซ๐Ÿ๐š๐œ๐ž โš™๏ธ

Online shopping can be quite a difficult undertaking for some for a variety of reasons. These include an overwhelming variety of products, disorganized categories, confusing and hard-to-navigate site layout, and even a lack of chat support. Give your customers a better shopping experience through personalizing your store.

3. ๐‹๐ž๐ฏ๐ž๐ซ๐š๐ ๐ž ๐„๐ฆ๐š๐ข๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ÿ“ฉ

Personalized emails boost CTR (click-through rates) by approximately 14% and conversion rates by an average of 10% which generate 6x higher revenue. Personalize your subject line. Customers are 50% more likely tp open personalized subject lines than generic ones.

4. ๐”๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ’๐ฌ ๐๐ž๐ก๐š๐ฏ๐ข๐จ๐ซ๐ฌ ๐Ÿ”

Always keep in mind that no two customers are alike. Everyone is different from the other in their own ways. They have their distinct needs, demands, and purchasing habits. Establish a customer data platform that will give you a comprehensive 360 view of their profiles that you can leverage to make them feel more special.

The more personalized your content is, the higher chances you have of attracting more customers. Why? If there’s one thing that your customers will ask of you aside from high-quality products or services, it’s giving them the rightful and special treatment that they deserve. โœจ #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #PersonalizeContent

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