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5 Effective Ways To Identify Customer Touch Points

Last Update: Dec 7, 2023 @ 6:59 am
RubenLicera

Table of Contents

Are you struggling to keep your customers engaged from the start until the end of their purchase journey?

Businesses should strategically monitor their target customers across all stages of the marketing funnel in order to ensure that their touch points are influenced favorably to the brand’s sales instead of losing them on the first few corners.

Your brand is a story unfolding across all customer touch points.

Here areโ€ฆ ๐Ÿ“ ๐„๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐–๐š๐ฒ๐ฌ ๐“๐จ ๐ˆ๐๐ž๐ง๐ญ๐ข๐Ÿ๐ฒ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐“๐จ๐ฎ๐œ๐ก ๐๐จ๐ข๐ง๐ญ๐ฌ (๐‚๐“๐) ๐Ÿ‘‡

1. ๐๐ž ๐…๐š๐ฆ๐ข๐ฅ๐ข๐š๐ซ ๐–๐ข๐ญ๐ก ๐“๐ก๐ž ๐Ÿ’ ๐’๐ญ๐š๐ ๐ž๐ฌ ๐Ž๐Ÿ ๐‚๐“๐ ๐Ÿ‘€

For it to be more bearable at your end, make sure to acquaint yourself with the 4 stages it covers which is about being Appropriate, Relevant, Meaningful, Endearing, so that it will be easier for you to identify the CTP.

2. ๐”๐ฌ๐ž ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐‰๐จ๐ฎ๐ซ๐ง๐ž๐ฒ ๐Œ๐š๐ฉ๐ฌ ๐€๐ง๐ ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐Œ๐š๐ฉ๐ฌ ๐Ÿ—บ๏ธ

These two can provide you with the impprtant data of which products or services does customers like or dislike and if they are having a great experience with what you offer.

3. ๐‚๐š๐ญ๐ž๐ ๐จ๐ซ๐ข๐ณ๐ž ๐˜๐จ๐ฎ๐ซ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐“๐จ๐ฎ๐œ๐ก๐ฉ๐จ๐ข๐ง๐ญ๐ฌ โœ๏ธ

In order for you to identify which customer touchpoints works best, you need to categorize them and determine which needs improvement and which ones to maintain.

4. ๐ˆ๐๐ž๐ง๐ญ๐ข๐Ÿ๐ฒ ๐‡๐ข๐ ๐ก-๐•๐š๐ฅ๐ฎ๐ž ๐“๐จ๐ฎ๐œ๐ก๐ฉ๐จ๐ข๐ง๐ญ๐ฌ ๐Ÿ”

To yield better results and to make smart decisions in recognizing these touchpoints, enagaged in deep analysis with all the data gathered and point out which really function at its best for marketing.

5. ๐†๐š๐ญ๐ก๐ž๐ซ ๐…๐ž๐ž๐๐›๐š๐œ๐ค ๐€๐ง๐ ๐๐ฎ๐ข๐ฅ๐ ๐‹๐จ๐ฒ๐š๐ฅ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐๐š๐ฌ๐ž ๐Ÿ“ˆ

The most effective and easiest way to identify what might your customers truly cares about is through knowing what they experience and what tthought they have with your products or services offered. Building a solid customer base also helps in narrowing down facts pertaining to reviews.

In the business world, the nitty gritty aspect are really what binds everything together. Customer touch points is one of it, hence as an entrepreneur you must be careful and strategic when it comes to recognizing which works so well and which ones that needs improvement. ๐Ÿ’ก #ESTRATegy #ESTRAT360 #GrowFurther #360Marketing #360Digital #CustomerTouchPoints

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Kirsten Eloise Balderas
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