Are you struggling to keep your customers engaged from the start until the end of their purchase journey?
Businesses should strategically monitor their target customers across all stages of the marketing funnel in order to ensure that their touch points are influenced favorably to the brand’s sales instead of losing them on the first few corners.
Here areโฆ ๐ ๐๐๐๐๐๐ญ๐ข๐ฏ๐ ๐๐๐ฒ๐ฌ ๐๐จ ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐จ๐ฎ๐๐ก ๐๐จ๐ข๐ง๐ญ๐ฌ (๐๐๐) ๐
1. ๐๐ ๐ ๐๐ฆ๐ข๐ฅ๐ข๐๐ซ ๐๐ข๐ญ๐ก ๐๐ก๐ ๐ ๐๐ญ๐๐ ๐๐ฌ ๐๐ ๐๐๐ ๐
For it to be more bearable at your end, make sure to acquaint yourself with the 4 stages it covers which is about being Appropriate, Relevant, Meaningful, Endearing, so that it will be easier for you to identify the CTP.
2. ๐๐ฌ๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐๐๐ฉ๐ฌ ๐๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐๐๐ฉ๐ฌ ๐บ๏ธ
These two can provide you with the impprtant data of which products or services does customers like or dislike and if they are having a great experience with what you offer.
3. ๐๐๐ญ๐๐ ๐จ๐ซ๐ข๐ณ๐ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐จ๐ฎ๐๐ก๐ฉ๐จ๐ข๐ง๐ญ๐ฌ โ๏ธ
In order for you to identify which customer touchpoints works best, you need to categorize them and determine which needs improvement and which ones to maintain.
4. ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐๐ข๐ ๐ก-๐๐๐ฅ๐ฎ๐ ๐๐จ๐ฎ๐๐ก๐ฉ๐จ๐ข๐ง๐ญ๐ฌ ๐
To yield better results and to make smart decisions in recognizing these touchpoints, enagaged in deep analysis with all the data gathered and point out which really function at its best for marketing.
5. ๐๐๐ญ๐ก๐๐ซ ๐ ๐๐๐๐๐๐๐ค ๐๐ง๐ ๐๐ฎ๐ข๐ฅ๐ ๐๐จ๐ฒ๐๐ฅ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ฌ๐ ๐
The most effective and easiest way to identify what might your customers truly cares about is through knowing what they experience and what tthought they have with your products or services offered. Building a solid customer base also helps in narrowing down facts pertaining to reviews.
In the business world, the nitty gritty aspect are really what binds everything together. Customer touch points is one of it, hence as an entrepreneur you must be careful and strategic when it comes to recognizing which works so well and which ones that needs improvement. ๐ก #ESTRATegy #ESTRAT360 #GrowFurther #360Marketing #360Digital #CustomerTouchPoints
ย by 