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Hiring a Restaurant Marketing Expert or Agency? Here’s the Complete Guide

Last Update: Dec 18, 2022 @ 7:03 am
RubenLicera

Successful restaurateurs understand the importance of having a restaurant marketing experts or agency. The goal is to get consistent marketing support for the resto’s they own may it be promoting the restaurant’s name, food, and services.

However, successful restaurant marketing campaigns calls for innovative ideas, meticulous preparation, and vigilant action. You may establish a robust and successful eatery by catering to your ideal customers, setting yourself apart from the competition, and providing superior goods and services.

But for a business owner without any theoretical knowledge about marketing, the safest way to do it is hiring a Restaurant Marketing Expert.

That is why, in this article we will discuss why hiring a restaurant marketing expert is important, its benefits and the no-brainer guidelines of hiring one for your resto or food business.

Before we dive, lets go back first in discovering…

Who is a Restaurant Marketing Expert ?

Restaurant Marketing Expert Mentor

An expert in restaurant marketing is someone who has made it their career to develop and implement promotional plans for eateries. They should advertise the restaurant’s name, food, and services to potential diners and keep current ones happy. Those with expertise in restaurant marketing may work either directly for a restaurant or as independent consultants for a number of eateries.

Understanding the food business, your intended customer base, and the restaurant sector as a whole are all essential for succeeding in restaurant marketing. In addition to a solid grasp of marketing theory and practice, you’ll need to demonstrate exceptional communication and analytical abilities. 

Per point, here are the…

Benefits of Hiring a Restaurant Marketing  Expert

There are several reasons why a restaurant might consider hiring a marketing expert. Here are a few:

  1. Marketing expertise: A restaurant marketer knows what it takes to get people in the door of a restaurant. They may offer helpful advice that propels business and boosts earnings.
  2. Time and resources: Advertising, employee time, and technological investments are just some of the many resources that businesses need to devote to successful marketing. A Restaurant Marketer, with his experience ensures that this is taken into consideration. Hiring a professional marketer might free up time and energy for the restaurant’s management to concentrate on other elements of the business.
  3. Fresh perspective: New ideas and viewpoints are what an outside marketing professional may bring to the table. They have fresh eyes and perspectives that can help the restaurant see problems in new ways and develop original approaches to resolving them.
  4. Professionalism: In-house workers, especially those without marketing experience, may struggle to match the degree of professionalism and knowledge that may be provided by a hired marketing specialist.

A restaurant marketers primary goal is the implementation and the execution of the Restaurant Marketing Plan in the business.

Hiring a restaurant marketing expert can provide a valuable resource for promoting and growing the business. By working with a professional who has specialized knowledge and experience, restaurants can benefit from effective marketing strategies that can drive business and increase revenue.

Subway Philippines - Restaurant Marketing Agency

Restaurant Marketing Consultant or Restaurant Marketing Expert?

A restaurant marketing expert is a professional who specializes in creating and implementing marketing strategies for restaurants. They are responsible for promoting the restaurant’s brand, menu, and services to attract and retain customers. A restaurant marketing expert may work in-house for a specific restaurant or as a consultant for multiple restaurants.

A restaurant marketing consultant is an independent contractor or freelancer who provides marketing advice and services on a project-by-project basis. They may work with multiple clients and offer a range of marketing services, including branding, social media, email marketing, and website development. Restaurant marketing consultants may work with a variety of businesses, including restaurants, and are typically hired on a short-term or project-specific basis.

In conclusion, Both restaurant marketing expert and a restaurant marketing consultant can be valuable resources for promoting and growing a restaurant. However, the specific role and responsibilities of each may vary depending on the individual and the specific needs of the restaurant. The important part is more than the title is they know what is the specific goal and objective of their titles. Titles are nothing if objectives and goals are not met.

What Areas Can a Restaurant Marketing  Expert Help Me With?

A restaurant marketing expert can help with a range of marketing activities. Here are a few specific areas they may be able to assist with:

1. Restaurant Offline Marketing: A restaurant marketing expert can help a business owner with offline marketing strategies and  in-restaurant marketing efforts. Here are some specific offline marketing activities for your resto:

1. Develop targeted direct mail campaigns: This could involve creating a list of potential customers based on location, demographics, and other factors, and then sending them targeted marketing materials through the mail.

2. Create promotional materials: This could include creating flyers, brochures, or other materials to be distributed in the restaurant or at local events.

3. Organize events: This could involve hosting tasting dinners, cooking demonstrations, or other events in the restaurant to draw in new customers and build buzz.

4. In-restaurant marketing: This could involve creating an eye-catching window display, designing an appealing menu, or using other tactics to promote the restaurant to customers while they are on the premises.

5. Partnerships and sponsorships: This could involve partnering with local businesses or organizations to promote the restaurant or sponsoring local events or organizations as a way to build brand awareness.

6. Word-of-mouth marketing: This could involve encouraging satisfied customers to spread the word about the restaurant to their friends and family. This can be done through tactics such as offering incentives for customers who refer new business or simply by providing excellent service that inspires customers to tell others about their experience.

2. Restaurant Online Marketing: A restaurant marketing expert can help a business owner with online marketing efforts such as the following:

1. Develop and implement a social media strategy: This could involve creating and maintaining a presence on platforms such as Facebook, Instagram, and Twitter. The business could use social media to share updates about the restaurant, post pictures of dishes and other food-related content, and engage with customers.

2. Create and manage a restaurant website: A website can be a valuable tool for restaurants to share information about their menu, location, hours of operation, and more. A marketing expert can help create and manage a website that is attractive, user-friendly, and optimized for search engines.

3. SEO: Search engine optimization (SEO) involves optimizing a website to rank highly in search engine results for relevant keywords. A marketing expert can help a restaurant improve its SEO by optimizing the website’s content and structure, as well as building high-quality inbound links to the site.

4. Online advertising: A marketing expert can help a restaurant create and manage online advertising campaigns to reach potential customers. This could involve using platforms like Google Ads or Facebook Ads to target specific demographics or locations.

5. Email marketing: A marketing expert can help a restaurant create and send email campaigns to its email list to promote special offers, events, or other news about the restaurant.

6. Online reviews: A marketing expert can help a restaurant manage its online reputation by responding to customer reviews and encouraging satisfied customers to leave positive reviews. This can help improve the restaurant’s visibility and credibility online.

3. Hybrid Restaurant Marketing: A restaurant marketing expert can help a business owner with hybrid marketing efforts.

1. Social media and in-restaurant marketing: A marketing expert could help a restaurant create a social media campaign that includes promotional materials that can be distributed in the restaurant or through direct mail. For example, the business could offer a discount to customers who follow the restaurant on social media or share a post about the restaurant.

2. Email marketing and in-restaurant promotions: A marketing expert could help a restaurant create an email campaign that promotes a special offer or event, and include a coupon or other promotional material that can be redeemed in the restaurant.

3. Online advertising and in-restaurant promotions: A marketing expert could help a restaurant create an online advertising campaign that promotes a special offer or event, and include a coupon or other promotional material that can be redeemed in the restaurant.

4. Social media and online advertising: A marketing expert could help a restaurant create a social media campaign that includes sponsored posts or ads that target specific demographics or locations. This could be combined with other online advertising efforts, such as Google Ads or Facebook Ads, to reach a wider audience.

Overall, a hybrid marketing strategy combines elements of both offline and online marketing to reach a restaurant’s target audience and drive sales. A marketing expert can help a business owner create and implement an effective hybrid marketing strategy that takes advantage of the strengths of both offline and online marketing channels.

Overall, a restaurant marketing expert can help with a wide range of activities and strategies to promote your restaurant and attract customers. By working with a professional who has specialized knowledge and experience, you can benefit from effective marketing efforts that drive business and increase revenue.

Characteristics of an Effective Restaurant Marketing  Expert

An effective restaurant marketing expert should possess a range of skills and characteristics that enable them to create and implement successful marketing strategies for a restaurant. Here are a few key characteristics to consider:

  1. Knowledge of the food industry: A excellent marketing specialist needs to have a comprehensive understanding of the ins and outs of the food sector. Keeping up with the trends and being aware of the preferences of your target audience are two of the most essential components.
  2. Analytical skills: Expert marketers need to have excellent analytical skills so that they can use the information they gather to influence the development of their marketing strategy and the decisions they make regarding their businesses. Experts in marketing should be creative thinkers who are able to produce fresh techniques for publicizing the restaurant and luring clients to patronize it.
  3. Strategic thinking: A successful marketing specialist will have the capacity for both short-term and long-term planning, as well as the ability to think strategically, to ensure that marketing initiatives contribute to the restaurant’s larger goals.
  4. Communication skills: Experts in the field of restaurant marketing need to have strong communication skills in order to effectively express their concepts and strategies to the personnel of the restaurant as well as to any other relevant stakeholders.
  5. Adaptability: The capacity to adapt to the ever-changing landscape of the food industry is one of the most crucial skills of a successful marketer in the food sector.

A perfect combination of the following above are initial determinants of qualified restaurant marketing experts that you can hire for your business.

How to Hire a Restaurant Marketing  Expert?

Hiring a restaurant marketing expert  is one of the critical parts of running an effective food and resto business. To guide you in selecting one, here are a few steps you can do:

1. Determine your needs: Before beginning your search for a marketing professional, it is vital to have a clear idea of what you need and what you aspire to achieve. Identifying your requirements is the first step in any search. Keep in mind the restaurant’s overall goals, its target patrons, and the available funds.

2. Research potential candidates: Find out as much as you can about potential candidates With so many options available, it’s important to do your homework before hiring a marketing expert to promote your business. Look for experts who have worked in the food industry before and can provide references or case studies to back up their claims of success.

3. Look for relevant experience: It is crucial to choose a marketing expert who has worked in the food industry before and is knowledgeable with the unique difficulties and opportunities that this field presents.

4. Consider their approach:  Listen carefully to the methods the expert uses to address issues and the suggestions they make for promoting your restaurant. Do the methods and approaches they employ mesh with your own, and do they reach the people you hope to connect with?

5. Look for strong communication skills: A marketing expert should be able to clearly communicate their ideas and plans to you and your team.

6. Evaluate their analytical skills: A good marketing expert should be able to analyze data and customer behavior to inform their marketing strategies and make informed decisions.

7. Consider their availability: Think about how easily you can get in touch with the professional marketer; inquire beforehand about the level of support and availability they can offer. Will they be open to frequent contact and progress reports, or will they take a back seat?

8. Look for adaptability: Keep an eye out for flexibility; the food industry is always changing, so it’s important to find a marketing expert that can roll with the punches as the industry evolves.

9. Review references and case studies: Ask for references and case studies from the marketing expert to get a better understanding of their work and successes.

10. Interview candidates: Questions asked of potential hires include: Schedule interviews with each candidate on your list once you’ve narrowed it down to a shortlist to learn more about their experience and perspective on marketing. Inquire about their experience and how they intend to market your restaurant.

11. Evaluate proposals: Once you obtain the proposals from all of the candidates, you should take some time to carefully review them and evaluate how they stack up against one another. Consider the total cost, the specific approaches they suggest, and how well they fit with your goals.

12. Choose the right fit: Consider all of the factors and choose with the restaurant marketing consultant you think will do the best job. If you want to collaborate with someone, it’s important to lay out a clear plan and communicate your expectations in a way that everyone can understand.

The process of hiring a restaurant marketing expert requires level of focus and effort. However, being able to spot one for your business can go a long way. By working with a professional who has specialized knowledge and experience, you can benefit from effective marketing strategies that can drive business and increase revenue.

Restaurant Marketing Expert

Top 8 Mistakes to Avoid While Selecting a Marketing  Expert for Your Restaurant

Here are eight mistakes to avoid while selecting a restaurant marketing expert:

1. Not doing enough research: Making a decision without first thoroughly researching your options and investigating the credentials of any marketing experts being considered is a huge mistake. Look for experts in the field who can speak to their experience in the field and provide references or case studies of their past work.

2. Focusing solely on cost: Price should not be the sole deciding factor when hiring a marketing specialist, but a business’s budget limits should be taken into account. You shouldn’t merely look for the cheapest option; instead, prioritize quality and value.

3. Not considering their approach: Listen carefully to the ways in which the marketing expert proposes resolving issues and promoting your eatery. Do the methods and approaches they employ mesh with your own, and do they reach the people you hope to connect with?

4. Not evaluating their communication skills: If you’re hiring a marketing expert, they should be able to explain their ideas and methods to you and your team in a way that everyone can understand. Pay special attention to the candidate’s degree of communication during the interview process.

5. Ignoring their analytical skills: A competent marketer would know how to analyze data and consumer actions to better guide their marketing strategy and decisions. Candidates’ data analysis skills should be one of your top priorities during the hiring process.

6. Failing to consider their availability: Talk to the marketing expert about the level of service and accessibility they can provide. Will they be open to frequent contact and progress reports, or will they take a back seat?

7. Not looking for adaptability: Since the food industry is always evolving, it’s important to find a marketing expert that can shift gears in response to market trends.

8. Not reviewing references and case studies:  Requesting references and case studies from a marketing professional will help you better understand the work they’ve done and the results they’ve obtained.

Be sure to get back on this list to ensure that you have properly done your due diligence in hiring the best marketing expert for your restaurant.

Some of my clients had asked me this question before:

Creative Restaurant Marketing Agency of Subway Philippines

Should I hire a Restaurant Marketing Expert or Agency?

For you to easily identify if you should hire an individual or an agency, I have indicated below the pros and cons to both of hiring a restaurant marketing expert. Is hiring an individual or a restaurant marketing agency beneficial for you? Here are a few points to consider:

Advantages of hiring a restaurant marketing expert:

  • Cost: When it comes to price, it’s possible that working with a marketing professional on a freelance basis will be more cost-efficient than working with an agency.
  • Customized approach: Personalized and individualized strategy: If you hire a marketing specialist who operates on their own, you can expect a more individualized and tailored strategy for marketing the restaurant.
  • Direct communication: Working directly with a marketing professional can facilitate more direct communication and a closer dealing relationship than working with marketing professionals indirectly.

Disadvantages of hiring a restaurant marketing expert:

  • Limited skills and experience: It’s possible that a group of marketing specialists at an agency would have a wider range of expertise and experience than a single expert.
  • Limited resources: A freelance marketing expert may have less access to resources like specialized software and data analysis tools than their agency-based counterparts.
  • Limited scalability: Working with a solo expert can be more challenging than working with an agency because of the potential inability to scale up or develop marketing operations.

Advantages of hiring a restaurant marketing agency:

  • Expertise and experience: A marketing agency has a team of experts with a range of skills and experience. This can be especially beneficial for restaurants that need a comprehensive marketing strategy.
  • Resources and tools: A marketing agency has access to a range of resources and tools, such as specialized software and data analysis tools, that can be used to support marketing efforts.
  • Scalability: It may be easier to scale up or expand marketing efforts with an agency compared to an individual expert.

Disadvantages of hiring a restaurant marketing agency:

  • Cost: A lone marketing expert may lack the breadth of knowledge and depth of expertise of a team of marketing professionals at a firm.
  • Less personalized approach: A freelance marketer may have less access to resources like specialist software and data analysis tools than their agency-employed counterparts. Possibly this is the case.
  • Less direct communication: Scaling and expanding marketing activities may be more challenging when cooperating with a single specialist than when working with an agency.

Ultimately, the decision to hire a restaurant marketing expert or an agency will depend on the specific needs and resources of the restaurant. It may be helpful to consider the size and scope of the marketing efforts, the budget available, and the level of personalization and direct communication desired.

Factors To Consider before Hiring a Restaurant Marketing Expert or Agency

Whether to hire a restaurant marketing expert or a marketing agency is a decision that depends on your specific needs and goals as a restaurant. Here are a few factors to consider:

  1. Your marketing budget: Hiring a marketing agency can be more expensive than hiring an individual expert, as you will be paying for the collective expertise and resources of the entire team. However, an agency may be able to offer a wider range of services and a more comprehensive approach to marketing.
  2. Your marketing expertise: If you have experience and expertise in marketing, you may be able to handle marketing efforts in-house or with the help of a single expert. However, if you are new to marketing or don’t have the time or resources to devote to it, a marketing agency may be a good option.
  3. Your marketing goals: Consider your overall goals for your restaurant and how a marketing expert or agency can help you achieve them. If you are trying to reach a specific target audience or increase revenue, an expert or agency may be able to provide valuable insights and strategies.

The decision to hire a restaurant marketing expert or agency will depend on your specific needs and resources. It may be helpful to weigh the pros and cons and consider what will be the most effective and efficient approach for your restaurant. 

In Conclusion…

A restaurant’s decision to use the services of a marketing professional or agency will be influenced by the establishment’s unique situation, issues and resources availability. 

When compared to the collective knowledge and expertise of an agency, an independent marketer’s approach may be more personable and adaptable, but they may lack the breadth of knowledge to effectively execute complex restaurant marketing campaigns. It’s possible that an agency’s team has greater combined experience and knowledge, but it could also be more expensive and less flexible.

What is important is that at the end of the day you may find the best fit for your resto’s needs and general marketing direction. This may entail thinking about the scale of the marketing campaign, the resources at hand, and the desired degree of customization and directness in the message delivery. You may get a feel for how the provider works by researching their background, looking at their previous work, and speaking with previous clients or references.

It may be helpful to research and compare different providers for restaurant marketing services, ultimately, the goal is to find the best provider or agency that can help the restaurant effectively reach its target audience and achieve its marketing goals.

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