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5 Ways To Leverage Word-of-Mouth Marketing

Last Update: Dec 14, 2023 @ 2:39 am
RubenLicera

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Are you sure that your customers are talking about your brand? If so, what are they saying, and to whom are they telling the stories?

Word-of-mouth marketing promotes and influences conversations about your business. Through this, you’re receiving more high-quality views from customers who are farther along in the purchasing process, in addition to an increase in traffic.

Do what you do so well that they will want to see it again and bring their friends.

Here areโ€ฆ ๐Ÿ“ ๐–๐š๐ฒ๐ฌ ๐“๐จ ๐‹๐ž๐ฏ๐ž๐ซ๐š๐ ๐ž ๐–๐จ๐ซ๐-๐จ๐Ÿ-๐Œ๐จ๐ฎ๐ญ๐ก ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ÿ—ฃ๐Ÿ’ฏ

1. ๐„๐ง๐œ๐จ๐ฎ๐ซ๐š๐ ๐ž ๐Ž๐ง๐ฅ๐ข๐ง๐ž ๐‘๐ž๐ฏ๐ข๐ž๐ฐ๐ฌ ๐Ÿ“

In the digital age, people may look for a variety of product reviews on their laptops. These reviews matter! After a sale, monitor customer satisfaction to encourage repeat business. How you respond to unfavorable evaluations, which might have the same impact as positive ones, is also as important.

2. ๐–๐ข๐ง ๐“๐ก๐ž๐ข๐ซ ๐‡๐ž๐š๐ซ๐ญ๐ฌ ๐–๐ข๐ญ๐ก ๐•๐ข๐๐ž๐จ๐ฌ ๐Ÿ’š

Clients like sharing and viewing online video material. As long as it is funny, people will watch and share anything. It all boils down to attracting clients’ attention and showcasing the advantages of your services to them. If you come across as sincere and friendly, people will instantly connect with your brand.

3. ๐„๐ง๐œ๐จ๐ฎ๐ซ๐š๐ ๐ž ๐”๐ฌ๐ž๐ซ-๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ž๐ ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ (๐”๐†๐‚) โš™๏ธ

User-generated content (UGC) describes content that people create and distribute about brands or products. It is authentic, inspires trust, and gives advertisers access to additional resources for advertising. It successfully increases sales by 20%, so aim to establish a strong sense of community.

4. ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ž ๐”๐ฉ๐ฌ๐œ๐š๐ฅ๐ž ๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐Ÿ’ช๐Ÿป

Outstanding customer service starts with providing high-quality products. A positive experience requires quick customer service, an easy purchase process, and products that live up to expectations. Always make sure that it is consistent with your branding as well.

5. ๐‘๐ฎ๐ง ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ ๐–๐จ๐ซ๐ญ๐ก ๐“๐š๐ฅ๐ค๐ข๐ง๐  ๐€๐›๐จ๐ฎ๐ญ ๐Ÿ‘€

You cannot compel people to endorse your brand. Instead, you encourage it. What better way to start a conversation than by engaging in an intriguing activity? Introduce a highly sought-after product. Implement a campaign or give a present that is amusing. Promote a pricey or discounted item.

Never underestimate word-of-mouth marketing since referrals and recommendations have a significant influence. People frequently regard the advice of their friends and relatives as reliable. When their friends promote your items to them, they are more likely to make a purchase from you as a result. ๐Ÿ”ฅ #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #StrengthenCustomerRelationships

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Kirsten Eloise Balderas
Kirsten Eloise Balderas
2018-07-12
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