Do you want to be the first one to appear when customers use search engines? Are you afraid of being on the second page of search results, which customers rarely reach?
Search Engine Optimization (SEO) ranking will determine your placement on well-known search engines like Google and Yelp. Brands should always aim for the top spot since customers will always put their focus there, especially if you can convince them that you have what they are looking for. Succeeding pages are only idle fields since customers won’t go as far as them. What’s even more commendable is if you go above and beyond to improve it further, but how can you succeed in doing it?
Here are… 𝟓 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞’𝐬 𝐒𝐄𝐎 𝐑𝐚𝐧𝐤𝐢𝐧𝐠 📊
1. 𝐂𝐑𝐄𝐀𝐓𝐄 𝐀 𝐁𝐀𝐂𝐊𝐔𝐏 ⚙️
Don’t be lenient in any way. Make sure you properly store all previous files and versions of your site. Prevention is better than cure. Always remember that it’s much better to ensure all your hard work will be saved rather than regret losing them after a single mistake.
2. 𝐔𝐏𝐃𝐀𝐓𝐄 𝐖𝐄𝐁𝐒𝐈𝐓𝐄 𝐒𝐎𝐅𝐓𝐖𝐀𝐑𝐄 𝐀𝐍𝐃 𝐏𝐋𝐔𝐆-𝐈𝐍𝐒 💡
Upon regular scanning for any vulnerabilities, always check if all of your forms are running accurately. Verify that all of your pages are loading correctly and that your website’s software is really performing as intended. Be receptive to any necessary repairs. Feel free to include browser compatibility tests and other features as well.
3. 𝐊𝐍𝐎𝐖 𝐓𝐇𝐄 𝐋𝐀𝐓𝐄𝐒𝐓 𝐒𝐈𝐓𝐄 𝐒𝐏𝐄𝐄𝐃 𝐀𝐍𝐃 𝐀𝐍𝐘𝐋𝐘𝐓𝐈𝐂𝐒 𝐑𝐄𝐏𝐎𝐑𝐓 👀
Get a hold of these two at all times to ensure that you are always aware of the potential causes of mistakes, low engagement, and other types of issues so you can address them as soon as they occur.
4. 𝐏𝐑𝐄𝐏𝐀𝐑𝐄 𝐒𝐈𝐓𝐄 𝐅𝐎𝐑 𝐕𝐎𝐈𝐂𝐄 𝐒𝐄𝐀𝐑𝐂𝐇 👄
Considering that you want to create a user-friendly website, one of your goals is to incorporate a unique function that allows users to attempt voice searches. Not just to provide a more dynamic user experience, but also to avoid having a subpar website that users would criticize.
5. 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐄 𝐓𝐈𝐓𝐋𝐄 𝐀𝐍𝐃 𝐌𝐄𝐓𝐀 𝐃𝐄𝐒𝐂𝐑𝐈𝐏𝐓𝐈𝐎𝐍 💪🏻
Make sure that the titles you chose and the meta descriptions you generated for your various contents appropriately represent your brand and its core values. No matter how imaginative or enticing it is, if it doesn’t fit with your company’s goals, customers won’t be able to engage with it on a true level.
Nobody can compete with someone who is well-prepared. Since the world is always changing and will continue to do so for many years to come, we as humans must always be on the lookout for new opportunities, especially in the competitive world of business. To get the most out of your business, make sure you’re always at the top of the SEO ranking and the best of the best in your customers’ eyes rather than settling for a position that most of them don’t care about. 💯 #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #MaintainSEORankings