Is your content compelling enough to convert an audience into actual paying customers?
Content and conversion are always linked together. Content serves as the weapon and the conversion is the objective. So, if your content will just be bland and lacks eye-striking qualities, your target customers will just pass by without even engaging with your brand.
𝟓 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐈𝐝𝐞𝐚𝐬 𝐅𝐨𝐫 𝐇𝐢𝐠𝐡𝐞𝐫 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 💡
1. 𝐁𝐞 𝐎𝐫𝐢𝐠𝐢𝐧𝐚𝐥 💎
Content serves as your brand introduction to your target audience. If you will just give them content that they have already seen before from your competitors, it will no longer interest them. Explore the fields that they have not touched yet and leverage them.
2. 𝐀𝐝𝐝 𝐏𝐡𝐨𝐭𝐨𝐬 𝐚𝐧𝐝 𝐕𝐢𝐝𝐞𝐨𝐬 📸
Written content is no longer enough to satisfy the curiosity and satisfaction of your customers. You have to consistently innovate your methods and play with technology. Incorporate images and videos that show off your brand to attract their attention.
3. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 ✏️
As a brand that connects to different groups of customers, you have to offer them distinct content depending on their qualities and actions. Also, some content might be appropriate for group A but is not effective for group B. Always tailor your content.
4. 𝐁𝐞 𝐇𝐮𝐦𝐚𝐧 ❤️
Remember that your customers are still humans that have feelings just like you. Never resort to giving a robot-like service to them wherein your content has no heart or care for your customers at all. Learn how to connect with their emotions.
5. 𝐁𝐞 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 📈
Posting one to two pieces of content on your social media pages is not enough for you to obtain the trust of your customers. You have to continuously show them the advantages that they can acquire if they will support your brand until you finally get their ‘YES’.
Marketing is like playing chess wherein you have to protect the two most valuable pieces which are the king and the queen. In order to secure conversion, you have to ensure that your content is strong, smart, and able to defeat your competitors. ♚ ♛ #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #ContentIsKingConversionIsQueen