Do you want to create content that truly matters to customers?
Marketers and companies must ensure that they can create and optimize content for their audience given that it would really entice customers; something that people truly care about and want to consume regularly. Or else, your content will never gain engagement.
To help you set this goal in motion, here are…
𝟓 𝐄𝐱𝐩𝐞𝐫𝐭 𝐓𝐢𝐩𝐬 𝐓𝐨 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 ⚙️
1. 𝐏𝐨𝐬𝐭 𝐏𝐡𝐨𝐭𝐨𝐬 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐏𝐚𝐠𝐞 🤳
People get easily excited when they are given attention. Especially on social media wherein they can have that certain moment of fame, so it would be a great idea to post some photos of your customers as they engage with your brand.
2. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐄𝐚𝐬𝐲 𝐭𝐨 𝐅𝐨𝐥𝐥𝐨𝐰 𝐓𝐢𝐩𝐬 💡
In creating some of your content about your product or service, you can try adding just simple tips that they can do while using your product. You can put it out in a list form in a creative way such as infographics or even create videos about it for clarity.
3. 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐅𝐫𝐨𝐦 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 🛒
People love a good story. It is what would move someone to chase after something that’s interesting. Hence, giving value to stories from your customers can help you to step up your game by writing about their experience with your products or services.
4. 𝐒𝐡𝐚𝐫𝐞 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐅𝐚𝐜𝐭𝐬 𝐨𝐧 𝐓𝐫𝐞𝐧𝐝𝐬 📊
Tell them about what’s popular for each month and how they can possibly avail of it through your products or services. Add some statistical data and other credible sources too in your writing.
5. 𝐓𝐚𝐥𝐤 𝐚𝐧𝐝 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 🗣👥
Know your customers’ needs and wants to ensure that you will engage with them properly and understand them more. The key is to talk and listen so you’ll be certain that your write-up addresses their concerns and grabs their attention effectively.
Indeed, content marketing entails many aspects that must be dealt with and delivered accordingly in order for a business to optimize content and attain the growth that it has been aiming for. 📈 #ESTRATegy #OptimizeContentMarketing