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5 Steps To Tell A Compelling Brand Story

Last Update: Dec 7, 2023 @ 10:03 am
RubenLicera

Are you tired of seeing your customers just pass by your store or ignore your brand’s presence online?

Telling your customers great things about your products or services is not enough anymore. With that, you should incorporate stories in your marketing that will make your brand more relatable and help you connect with your audience more.

Table of Contents

You canโ€™t sell anything if you canโ€™t tell anything.

Here are…

๐Ÿ“ ๐’๐ญ๐ž๐ฉ๐ฌ ๐“๐จ ๐“๐ž๐ฅ๐ฅ ๐€ ๐‚๐จ๐ฆ๐ฉ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐๐ซ๐š๐ง๐ ๐’๐ญ๐จ๐ซ๐ฒ ๐Ÿ‘ฉโ€๐Ÿซ

1. ๐ˆ๐๐ž๐ง๐ญ๐ข๐Ÿ๐ฒ ๐˜๐จ๐ฎ๐ซ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฌ ๐Ÿ”

Businesses should personalize their content because if your story will just remains the same among all your customer groups across different marketing channels, it will not create a special effect on your audience.

2. ๐‹๐ž๐š๐ซ๐ง ๐“๐ก๐ž ๐๐ซ๐ข๐ง๐œ๐ข๐ฉ๐ฅ๐ž๐ฌ ๐Ž๐Ÿ ๐’๐ญ๐จ๐ซ๐ฒ๐ญ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐Ÿ“š

No matter how hard you try to convey something great about your brand if it does not qualify as an engaging story, you will only waste your time and money. And so, study the fundamentals of storytelling including the importance of having a core message.

3. ๐“๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ ๐…๐ž๐ž๐๐›๐š๐œ๐ค ๐“๐จ ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐ŸŽ‰

User-generated content is always striking in the eyes of consumers. Positive feedback from past customers will inspire future ones to trust your products or services more given that others already approve of them.

4. ๐”๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐˜๐จ๐ฎ๐ซ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ’ ๐–๐š๐ง๐ญ๐ฌ ๐Ÿ’ก

Customers will listen to stories that can answer their questions or solve their problems without forcing them. Therefore, study your customers’ demands more and always aim to revolve your story on how you can offer them solutions as part of your marketing.

5. ๐๐ž ๐‘๐ž๐š๐ฅ ๐Ÿ’Ž

Telling compelling stories is great but staying true to what your brand really stands for requires skills. Instead of forcedly inspiring your customers with too-good-to-be-true stories, be as natural as possible and let your real brand shine through.

Marketing requires having a conversation with your customers. But, talking to them will not make the cut, you have to talk with them by conveying an engaging brand story that will keep attracting their attention and trust to your products and services. ๐Ÿ”‘ #ESTRATegy #TellAStory

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Kirsten Eloise Balderas
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