Will you only be content with reaching your target audience and showing off your brand instead of aiming to convert them into actual customers?
In business and marketing, creativity paves the way for more opportunities, such as conversions. However, a good manipulation of art and what seemed to be standard for aesthetics from either the designers or you, won’t make sense if it does not capture the interest of the target audience. Being creative is not enough, you have to be mindful of different principles in conversion centered designs.
In light of that, here we have…
𝟕 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 𝐓𝐨 𝐈𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐈𝐧 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐃𝐞𝐬𝐢𝐠𝐧𝐬 💻
1. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐅𝐨𝐜𝐮𝐬 💡
Make sure that on your landing page, there is only 1 campaign goal highlighted.
2. 𝐁𝐮𝐢𝐥𝐝 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 ⚙️
Implement a simple yet elegant layout and a solid natural flow for your landing page and make all the contents look balanced.
3. 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 ⏱
Remain coherent when it comes to designs in most of your pages to avoid confusion from the visitors. Don’t overdo things and don’t change designs often.
4. 𝐒𝐡𝐨𝐰 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 📊
Present the benefits that visitors will get from you through creative ways like photography, videos, graphics, and others. Use an appealing visual for every aspect.
5. 𝐃𝐫𝐚𝐰 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 🔍
Make use of subtle design elements effectively, such as appropriate color schemes, patterns, shapes, and other related aspects. Make it look intricate but not too overwhelming and always be keen on the details.
6. 𝐃𝐞𝐬𝐢𝐠𝐧 𝐟𝐨𝐫 𝐓𝐫𝐮𝐬𝐭 🔑
Provide social proof in the posts that appear very credible. It could be awards, company events, testimonials from past clients and or employees, and more. You need to put this all together in an organized manner.
7. 𝐑𝐞𝐝𝐮𝐜𝐞 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧 🩹
Always regulate and update your site if everything is working well, if it’s still functional and user-friendly.
Indeed, it is not all about design, you have to consider applying all the principles in conversion centered designs to maximize ROI. It also needs to strike a balance with a comprehensible plan that will not only make sense to you as the owner and to your designer, but also to your visitors, who are your prospective clients or customers, which could bring you more conversions. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #ConversionCenteredDesigns