RBL 2023 Logo Yellow

5 Importance of Storytelling in Business

Last Update: Dec 12, 2023 @ 8:19 am
RubenLicera

Are your customers really listening to what you are saying about your business?

Storytelling isn’t about telling customers too good to be true stories about your brand. Instead, you should tell them a variety of interesting yet realistic stories that will make them believe in your brand and trust it for the long term.

Table of Contents

Tell a story. Make it true. Make it compelling. And make it relevant.

Here are…

๐Ÿ“ ๐ˆ๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐œ๐ž ๐จ๐Ÿ ๐’๐ญ๐จ๐ซ๐ฒ๐ญ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐ข๐ง ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐Ÿคณ

1. ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐„๐ง๐ ๐š๐ ๐ž ๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐Ÿคฉ

Customers remember stories more than facts and numbers. It’s great to include statistics in your messages to establish authority, but your customers want to hear something they can experience too.

2. ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐„๐ฌ๐ญ๐š๐›๐ฅ๐ข๐ฌ๐ก ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง ๐Ÿค

Always remember that your customers are still humans. So, the more humanized your content is, the more your customers will interact with it because they will perceive you as also humans with whom they can relate.

3. ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ ๐‹๐จ๐ฒ๐š๐ฅ๐ญ๐ฒ ๐Ÿ˜‡

Allowing your customers to hear your brand’s stories can inspire them not only to take action in supporting your business but also in applying your messages to their lives enough for them to stay loyal to you for the long term.

4. ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐‚๐ซ๐ž๐š๐ญ๐ž ๐‚๐จ๐ฆ๐ฉ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ ๐Ÿ˜

Instead of relying on cheap tactics, making an emotional connection with your customers has become more relevant in marketing your business to an audience that can instantly recognize your brand in the competition.

5. ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐†๐ž๐ง๐ž๐ซ๐š๐ญ๐ž ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐Ÿค‘

Showing your personality as a brand to bond with your audience rather than communicating with them faceless and lack of empathy can attract more customers and even retain the existing ones generating more profit for your business.

Storytelling is a powerful tool in marketing your business because customers would rather listen to interesting and relevant stories that make your brand distinct from others than be bombarded with statements that lack human values. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #Storytelling

Leave a Replay
Kickstart Your Digital Domination
Kirsten Eloise Balderas
Kirsten Eloise Balderas
2018-07-12
EstratX is Cebu's Digital Marketing Agency-experts in their field but will always see the client as the Brand Expert. A local digital marketing agency that delivers global services.
Kezia Rico
Kezia Rico
2018-02-14
A local digital marketing agency that offers global services. If you want your business to keep up with the trend in the digital sphere, Estrat can certainly help you with that.
roxie marie abagatnan
roxie marie abagatnan
2018-02-14
Estart Stand-out in Digital Marketing Agency because of its flexibility. And it deliver awesome result
Marylle Javellana
Marylle Javellana
2018-02-14
What makes ESTRAT stand-out is that they really work as a team. No one is left behind or felt out of place. In order to have a successful agency, one must have a strong relationship with each of the members of the team. You can openly say your suggestion no matter how wild or crazy it may be because they believe every idea can make for a successful content.
Carmelli Pandan
Carmelli Pandan
2018-02-14
ESTRAT opens up many possibilities to a lot of businesses. The agency is goal-oriented and smart, from idea development to execution. They've got a friendly and professional working environment. ESTRAT is clearly one of the best social marketing agency.
Marion Mae Q
Marion Mae Q
2018-02-14
ESTRATX has the capabilities that could give you more what you expect. Everything's published on the given time with quality.
Kirsten Eloise Castillo
Kirsten Eloise Castillo
2018-02-14
What makes ESTRATX standout when it comes to Digital Marketing is that we always take interest on what makes people tick and click. We always go for excellence and creativity rather than mediocrity. We also provide personalized services to our clients.
Marie Noelien Ruelo
Marie Noelien Ruelo
2018-02-13
I will recommend you to join Estrat Media for they are very reliable, humble, creative and trusted company.
Jayson Sombilon
Jayson Sombilon
2018-02-13
ESTRAT Media has the best capabilities that a digital marketer can offer. From planning and executing its strategies, they provide the best results especially to the local businesses in Cebu.
error: Content is protected !!
Watch This Webinar!
Grow Your Business 300%

Click the button below to watch the video!