Are you having a hard time inspiring your audience to take action?
Introducing your brand to customers using your own language is easy but if you really want them to fully understand what you are talking about and have an interest in your brand, you have to adopt their body of words.
𝟓 𝐄𝐚𝐬𝐲 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐒𝐩𝐞𝐚𝐤 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞’𝐬 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 🗣
1. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 🔍
Before you can rightly communicate with your audience, you first have to determine the specific group of people that you want to target. Know their backgrounds and study their personalities.
2. 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 📝
It’s great to talk the talk but if your customers cannot grasp your message, it will not yield the results that you wanted. Take away the jargons and excess descriptions that will make it complex.
3. 𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐓𝐞𝐫𝐦𝐬 ✍️
Always remember that your audience’s language is all about simplicity. Ensure that if you will talk about important terms, spend enough time explaining them as clearly as possible for them to understand them.
4. 𝐔𝐬𝐞 𝐃𝐢𝐫𝐞𝐜𝐭 𝐐𝐮𝐨𝐭𝐚𝐭𝐢𝐨𝐧𝐬 🤳
Customers are also engaged upon hearing direct words from people or brands rather than bombarding them with lengthy descriptions. Put enough expressions that resonate with them that will make your brand feel more human and inclusive.
5. 𝐁𝐞 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 😇
As you mirror the language of your audience, be as natural as you can because if you will force the communication, it will only come across as fabricated and fake to your customers even if your intentions are pure.
Knowing your place in the industry is beneficial but if you really want to attract your customers, you have to view your brand from their perspectives and use your audience’s language to keep them enticed all throughout their journey. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #AudiencesLanguage