Do you want to have a conversation with your customers rather than just do a show and tell?
Content marketing helps you talk with customers and connect with your target audience by giving them enough information about your brand that will make them engaged and inspired to listen instead of just introducing what is your business all about.
𝟓 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐓𝐚𝐥𝐤 𝐖𝐢𝐭𝐡 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 🗣
1. 𝐆𝐞𝐭 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐓𝐡𝐞𝐦 👀
In order to initiate a conversation with your customers, you should understand first who your target audience would be together with their perspectives and problems for you to come up with the right plan.
2. 𝐀𝐬𝐤 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 💡
Instead of bombarding your customers with tons of information about your products or services which most of them will only neglect, ask your customers what they are looking for or what they want so that you can give it to them efficiently.
3. 𝐆𝐚𝐭𝐡𝐞𝐫 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 & 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 📊
Requesting reviews from your customers will not only attract new customers but will also help you maintain the previous ones by still keeping in touch with them even after a purchase.
4. 𝐁𝐮𝐢𝐥𝐝 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 🛠
Customers will not spend enough time talking with a brand that is not trustworthy so you should also pay attention to improving your business’ credibility in the market because this will guarantee your customers’ trust and loyalty to your business.
5. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 📝
Investing in content marketing should not only end with writing content about your brand, but it should also tell compelling stories and engaging content that will make your customers feel that you’re actually talking with them throughout their journey and not forcing them to take action.
Content marketing is a perfect tool to talk with customers actively rather than just passively reaching them because this will yield a long-term effect on your business’ success especially if customers become loyal to your brand just by talking with them. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #TalkWithCustomers