Do you want long-lasting relationships with your customers? Make them loyal to you despite having several competitors emerge in a blink of an eye?
Your content needs to reach your audience in a way that feels natural. Treat them as humans, not robots. When it doesn’t feel forced, it’s easier for you to build concrete relationships with them and inspire them to trust your content marketing more especially because of a natural connection.
But how? You may ask. Here are…
𝟓 𝐂𝐥𝐞𝐯𝐞𝐫 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐂𝐫𝐞𝐚𝐭𝐞 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 ✨
1. 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮𝐫 𝐍𝐚𝐦𝐞 👥
Customers will not find it encouraging to communicate with a ghost brand with which they have no idea who they are talking with. People want to know who you are so let them get to know you. Don’t fear a loss of professionalism, trust is on the way!
2. 𝐓𝐚𝐥𝐤 𝐭𝐨 𝐓𝐡𝐞𝐦 𝐑𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲 👥
Talking to your customers every now and then will not only humanize your brand but will also help you get to know them more and allow them to perceive your business with a genuine and trustworthy image.
3. 𝐀𝐧𝐬𝐰𝐞𝐫 𝐓𝐡𝐞𝐢𝐫 𝐐𝐮𝐞𝐫𝐢𝐞𝐬 🔥
Social media is a huge place to connect with your target audience so you also have to be hands-on in handling your customers efficiently and strategizing your content such as solving their problems or giving them assistance on your site.
4. 𝐁𝐞 𝐇𝐨𝐧𝐞𝐬𝐭 😇
If you made a mistake, don’t stress too much over trying to cover it but rather, admit it with open arms and try to improve your service in order to compensate for it. Customers are more attracted to a relatable brand that owns up to their mistakes over a perfect one.
5. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐇𝐮𝐦𝐚𝐧-𝐋𝐢𝐤𝐞 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐬 😎
Being a professional doesn’t mean you have to be serious all the time. Socialize with people online and put yourselves in their shoes to connect with them better. Have some humor in your postings and you will easily capture the attention of the whole community.
Always remember that your customers are still humans that desire a natural connection with the brands that they will support. Position your business at the same level of your customers to make them feel more relatable and connected with the experience that you will offer to them. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #NaturalContentMarketing