Do you want your customers to choose your brand over your competitors? Make it in-demand that people would instantly purchase your products right after you advertise it? Try improving your content.
Instead of focusing on the qualities of your product, highlight the customer’s problems that it can solve more to capture their attention. Products’ visually appealing attributes no longer attract consumers but what they can contribute to ease their everyday lives.
𝟓 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐡𝐨𝐮𝐥𝐝 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 📊
1. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐇𝐚𝐯𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐓𝐨 𝐁𝐞 𝐅𝐢𝐱𝐞𝐝 ⚙️
Your marketing plan should focus more on addressing and solving the problems that your potential customers are having so that you can help them and meet their needs.
2. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐁𝐮𝐲 𝐅𝐨𝐫 𝐔𝐬𝐚𝐠𝐞, 𝐍𝐨𝐭 𝐅𝐨𝐫 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 💯
Clients who are financially literate only spend their money on useful things that can be an asset for their personal lives and investments, not those who will just be another liability with no use.
3. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐇𝐚𝐯𝐞 𝐍𝐨 𝐓𝐢𝐦𝐞 𝐅𝐨𝐫 𝐋𝐨𝐧𝐠 Content 😎
Time is important in the business industry because everyone is busy and has their own roles to fulfill so get right into how your products can solve their needs.
4. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬’ 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐂𝐚𝐧 𝐄𝐱𝐩𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐑𝐞𝐚𝐜𝐡 💸
If your solutions can fulfill the demands of your clients and will really be a big help not just for them but for the majority of the community, many people will be interested in what you are selling, which can also increase your profits.
5. 𝐒𝐞𝐭 Your Content 𝐀𝐩𝐚𝐫𝐭 𝐅𝐫𝐨𝐦 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 👏🏻
The business industry has really been competitive and in order for your business to still stand out, you need to come up with the most innovative solution to fulfill the market’s demands.
Trying to impress your customers with overwhelming information will just discourage them, especially if none of the information conveys how to solve their problems. 🙌🏻 #SolutionsOverProducts #ESTRATegy #ESTRAT360 #ESTRAT360Marketing #GrowFurther #360Digital