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4 Steps in Strategizing A Plan for Capital Raise

Last Update: Nov 15, 2023 @ 6:26 am

Are you running out of ideas in creating a business plan that is both effective and efficient?

You’ve worked hard to establish your small business and have reached the point where you’re ready to expand; all you need now is the funds to do so. Attracting investors requires a well-thought-out and well-executed strategy, so how exactly can we come up with one?

Always plan for a capital raise because it's almost always more difficult and time-consuming than you think.

Here are…


Explain who you are and what your goals are right away and keep it simple. You should pique the investors’ interest and get them excited about your product or service in the first paragraph of your strategy. Give a brief description of your company, what services it will provide, and why it’s worthwhile.


Outline your core values, the principles that guide you, and what you and your team are committed to doing. Next, give a thorough market study. Investors want to know if your company is competitive or, at the very least, can get a competitive advantage. Then, outline the demographics of your target market. Who are your potential customers? What are their requirements? Then, make a marketing strategy. Investors want to know that you have the resources necessary to spread the word about your product. Don’t minimize your amount of money. It’s just as crucial to communicate how much you’ll make as it is to communicate how much you’ll spend. And don’t be afraid to ask for money when you need it. Investors are willing to give up money now in the expectation of making significant profits afterward.


Determine short- and long-term objectives, as well as concrete strategies for achieving them, and specify each one. What are your specific, quantifiable, and achievable goals? Determine action items. What particular actions will you take to achieve your short- and long-term objectives? Lastly, determine how you’ll keep track of your progress. What metrics will you use to track your progress toward your goals?


Using presentation software, create a pitch deck and make an impact. This is your moment to convey your tale, so be as personal as possible. Be brief. Slides with a lot of text should be avoided. Investors don’t want to hear your tale during a presentation; they already have your business strategy. Instead of using text-heavy presentations, use visuals and storytelling.

Because investors will analyze and judge whether or not your company is worth the capital risk, you need to be working on an impactful plan that emphasizes your company’s potential. Start planning now to get that capital goal later. #LiveTheGreatLife #RubenLicera #StrategizeAPlan

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