If you are planning to launch digital marketing campaigns, you are definitely looking for case studies and campaigns implemented by the worlds leading digital marketing experts.
In our efforts to find the latest digital marketing trends of the year, we have opted to follow experts in the online marketing field based on their search and social media reach. And, in this article we share the list of those we follow for your easy reference.
But, before we proceed lets discover the…
Benefits of following Digital Marketing Experts
Following top digital marketing experts can offer a number of benefits for individuals and businesses looking to improve their online presence and reach their target audience. Some of the benefits of following these experts include:
- Keeping up with the latest trends and strategies: Because digital marketing is a rapidly evolving field, staying current is critical for success. Following industry experts can provide you with insights into the most recent trends, strategies, and tools.
- Learning from the best: Following the best experts can provide valuable learning opportunities because they have a wealth of experience and knowledge. They can share case studies, best practices, and insights that you can use to improve your own marketing efforts.
- Networking opportunities: Many digital marketing experts have a large following and active communities. You can connect with other professionals in the field and expand your network by following them.
- Increased visibility: By following and engaging with these experts, you can boost your own visibility in the industry and position yourself as a thought leader.
- Get inspiration for your own campaigns: Get ideas for your own campaigns from these experts, who are known for their innovative and effective campaigns. You can get ideas for your own marketing efforts by following their work.
- Access to resources: Many experts share valuable resources such as e-books, templates, and tutorials on their websites, social media platforms, and other platforms, which can be beneficial to anyone looking to improve their digital marketing skills.
- Learn from multiple perspectives: Each expert has a unique perspective on digital marketing, and by following a variety of experts, you can gain a well-rounded understanding of the industry.
- Improve your own skills and knowledge: Following these experts will keep you up to date on the most recent techniques and strategies, allowing you to improve your own skills and knowledge as a digital marketer.
Following experts in the field will bring in a lot of benefits especially for those who are conceptualizing and executing digital marketing campaigns for brands and business.
And now, without much further ado, here are the ….
Top Digital Marketing Experts to Follow in 2023
This list is based on the combined search, and social media reach of the experts:, here is our internal list:
(1) Gary Vaynerchuk
Expertise: Entrepreneurship, social media marketing, personal branding
Gary Vaynerchuk is a leading digital marketing expert known for his no-holds-barred approach and candid style. He is regarded as an industry pioneer, having built Wine Library TV into one of the first successful video blogs. He also founded VaynerMedia, a digital agency that has worked with major brands like GE, PepsiCo, and the New York Jets.
(2) Neil Patel
Expertise: Digital marketing, SEO, content marketing
Neil Patel is a well-known and respected digital marketing expert in the industry. He co-founded Crazy Egg, Hello Bar, and KISSmetrics, and his digital marketing blog, Quick Sprout, has millions of monthly visitors. He is also a New York Times best-selling author and a frequent contributor to magazines like Entrepreneur and Forbes.
(3) Rand Fishkin
Website : https://moz.com/rand
Expertise: SEO, inbound marketing, content marketing
Moz, one of the most successful companies in the search engine optimization (SEO) and digital marketing spaces, was founded by Rand Fishkin. Because of the insightful comments he has made regarding search engine optimization (SEO), content marketing, and inbound marketing, he is recognized as a thought leader in the industry. In addition to that, he is the mind behind the immensely popular Whiteboard Friday video series, and his book “Lost and Founder” is required reading for anyone looking to launch a startup.
(4) Seth Godin
Expertise: Marketing, branding, entrepreneurship
Seth Godin is a successful businessman, entrepreneur, and author who specializes in marketing. As the author of 18 books, including “Tribes” and “Permission Marketing,” he is widely regarded as a thought leader in the field of digital marketing. In addition to that, he is the creator of the widely read blog known as Seth’s Blog, in which he discusses topics such as management, leadership, and marketing.
(5) Danny Sullivan
Expertise: Search engine marketing, search engine optimization
Danny Sullivan is a recognized expert in the field of search marketing and search engine optimization. He is the founder of Search Engine Land, a leading industry publication, and he is also the co-founder of Third Door Media, which produces the annual Search Marketing Expo conference. He is also the Chief Content Officer of Third Door Media, where he is responsible for the content and editorial direction of the company’s websites and events.
(6) Russell Brunson
Expertise: Digital marketing, sales funnels, online marketing
Russell Brunson is a best-selling author, speaker, and entrepreneur. He is the founder of ClickFunnels, a software company that allows businesses to create sales funnels without the need for developers. He is considered a leading expert in the field of online marketing and has written several books, including “DotCom Secrets” and “Expert Secrets.”
(7) Ryan Deiss
Expertise: Digital marketing, customer acquisition, email marketing
Ryan Deiss is the CEO and co-founder of Digital Marketer, a leading digital marketing education company. He is a best-selling author and a sought-after speaker in the digital marketing industry. He is known for his expertise in digital marketing, conversion optimization, and customer acquisition, and is the author of the book “The Machine: A Field Guide to Scaling Up Your Business.”
(8) Perry Belcher
Expertise: Digital marketing, sales, personal branding
Perry Belcher is a digital marketing expert and entrepreneur. He is the co-founder of Digital Marketer, a leading digital marketing education company. He is known for his expertise in digital marketing, conversion optimization, and customer acquisition, and is a sought-after speaker and consultant in the industry.
(9) Tim Ferriss
Expertise: Entrepreneurship, productivity, self-improvement
Tim Ferriss is a respected author, speaker, and podcaster. Known for his expertise in productivity, entrepreneurship, and self-improvement, Tim is also a popular speaker. His book “The 4-Hour Work Week” is a must-read for entrepreneurs and marketers. Tim Ferris is also the author of the books “The 4-Hour Work Week,” “The 4-Hour Body,” and “Tools of Titans.
(10) Sean Ellis
Expertise: Growth marketing, product development, customer acquisition
Sean Ellis is a startup advisor, mentor, and the founder of GrowthHackers.com. He is known for coining the term “growth hacking” and is considered one of the leading experts in the field of growth marketing. Additionally, he has helped multiple startups achieve rapid growth, including Dropbox, Eventbrite, Lookout, and LogMeIn.
(11) Darren Rowse
Expertise: Blogging, content creation, monetization
Darren Rowse is a professional blogger, author, and speaker. He is the founder of ProBlogger, a popular blog that provides tips and advice for professional bloggers. He is also the author of the books “31 Days to Build a Better Blog” and “ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income.”
(12) Grant Cardone
Expertise: Sales, marketing, personal development
Grant Cardone is a motivational speaker, sales trainer, and author. He is the author of several books, including “The 10X Rule” and “Sell to Survive,” and is known for his no-excuses approach to sales and business success. He is also the host of the “Grant Cardone TV” show and the “Grant Cardone Podcast.”
(13) Larry Kim
Expertise: PPC, SEO, social media marketing
Larry Kim is the founder of WordStream, a leading provider of online advertising tools and services. He is a frequent speaker and contributor to industry publications such as Inc., Forbes, and Entrepreneur. Currently he is busy with his new social media marketing startup Mobile Monkey. He is also a regular guest on TV and radio shows, discussing the latest trends in digital marketing.
(14) Mike Filsaime
Expertise: Online marketing, product launches, email marketing
Mike Filsaime is an entrepreneur and digital marketing expert. He is the founder of several successful software companies, including Kartra and WebinarJam, and is known for his expertise in marketing automation and lead generation. Mike is now busy with his new all-in-one automation platform Groove.cm. He is also a frequent speaker at industry events and a regular contributor to publications such as Entrepreneur and Forbes.
(15) Joe Pulizzi
Expertise: Content marketing, storytelling, corporate communications
Joe Pulizzi is the founder of Content Marketing Institute, a leading organization in the content marketing industry. He is also the author of several books, including “Content Inc.” and “Killing Marketing,” and is considered a thought leader in the field of content marketing. He is also a frequent speaker and host of the Content Marketing World conference.
(16) Ann Handley
Expertise: Content marketing, writing, digital marketing
Ann Handley is the Chief Content Officer of MarketingProfs, a leading provider of marketing education and training. She is also the author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and is considered a thought leader in the field of content marketing. She is also a frequent speaker and a regular contributor to publications such as Forbes and the Wall Street Journal.
(17) Jeff Bullas
Expertise: Digital marketing, content marketing, social media marketing
Jeff Bullas is a digital marketing blogger, author, and speaker. Jeff is the founder of JeffBullas.com, a popular blog that provides tips and advice for digital marketers. He is also the author of several books, including “Blogging the Smart Way” and “Social Media Marketing Made Simple.”
(18) Brian Dean
Expertise: SEO, link building, content marketing
If Backlinko is familiar to you, you definitely know that Brian Dean is the founder of the popular SEO blog and resource site. He is considered a leading expert in the field of search engine optimization and is known for his actionable and data-driven approach to SEO. He is also a frequent speaker and contributor to industry publications such as Moz and Search Engine Journal.
(19) Eric Sui
Expertise: Growth marketing, startup marketing, customer acquisition
Eric Sui is the founder of Single Grain, a leading digital marketing agency. Mostly known as co-founder of ClickFlow , a software company that helps businesses optimize their website traffic and conversions, Eric is a frequent speaker and contributor to industry publications such as Entrepreneur, Inc. and Forbes. He is known for his expertise in growth marketing and conversion optimization.
(20) Jay Baer
Expertise: Digital marketing, customer service, customer experience
Jay Baer is a digital marketing consultant, speaker, and author. He is the founder of Convince & Convert, a leading digital marketing consultancy and the host of the “Social Pros” podcast. Moreover, he is the author of several books including “Youtility” and “Hug Your Haters” and a thought leader in the field of digital marketing and customer service.
(21) Mari Smith
Expertise: Social media marketing, Facebook marketing, customer engagement
Mari Smith is a leading expert in the field of social media marketing. She is a speaker and author, known for her expertise in Facebook marketing, and is considered a thought leader in the industry. She is also the co-author of “Facebook Marketing: An Hour A Day” and a regular contributor to publications such as Social Media Examiner and Forbes.
(22) Randi Zuckerberg
Expertise: Social media marketing, technology, entrepreneurship
Randi Zuckerberg is the founder and CEO of Zuckerberg Media, a media and production company. She is a former marketing executive at Facebook and is a thought leader in the field of digital marketing and social media. She is also the author of “Dot Complicated” and a frequent speaker and commentator on the intersection of technology and society.
(23) Joanna Wiebe
Expertise: Copywriting, conversion optimization, digital marketing
Joanna Wiebe is the founder of CopyHackers, a website that provides resources and training for copywriting and conversion optimization. Besides, she is a thought leader in the field of copywriting and has helped multiple businesses improve their website conversions. She is a frequent speaker at marketing events and is the author of “Copywriting for Startups” and “A/B Copy Testing.”
(24) Jayson DeMers
Expertise: SEO, content marketing, digital marketing
Jayson DeMers is the founder and CEO of AudienceBloom, a US-based digital marketing agency. He is a frequent speaker at marketing events and is a thought leader in the field of digital marketing. He is also the author of “Email Marketing Demystified” and is known for his expertise in search engine optimization, online advertising and email marketing.
(25) Jennifer Polk
Expertise: Digital marketing, career development, job search
Jennifer Polk is a career coach and the founder of FromPhDtoLife.com, a website that helps PhDs transition to industry careers. A frequent speaker at career events and is a thought leader in the field of career development and professional branding, Jennifer is also the author of “From PhD to Life” and is known for her expertise in personal branding and career strategy. She is currently the Chief Marketing and Digital Experience Officer of FeedingAmerica.org
(26) Scott Stratten
Expertise: Social media marketing, customer service, branding
Scott Stratten is also a speaker, author and the President of Un-Marketing. He is a thought leader in the field of marketing and customer service. Not only that, he is the author of several books including “UnMarketing” and “The Book of Business Awesome/UnAwesome” and is known for his expertise in viral marketing and word of mouth.
(27) Jon Morrow
Expertise: Content marketing, blogging, online business
Jon Morrow is a blogger, speaker, and the CEO of Smart Blogger (formerly Boost Blog Traffic). Considered a thought leader in the field of blogging and content marketing, Jonathan (his real name) is the author of “52 Headline Hacks” and is known for his expertise in creating compelling headlines and driving traffic to websites. He is also a popular speaker at blogging and marketing events.
(28) Oli Gardner
Expertise: Landing page optimization, digital marketing, conversion optimization
Oli Gardner is the co-founder of Unbounce, a landing page optimization software company. He is a thought leader in the field of conversion rate optimization and is known for his expertise in creating high-converting landing pages. He is a frequent speaker at marketing events and a regular contributor to industry publications such as Unbounce and ConversionXL.
(29) Dharmesh Shah
Expertise: Entrepreneurship, startup, digital marketing
Dharmesh Shah is the co-founder of HubSpot, a leading inbound marketing and sales platform. He is a frequent speaker at marketing events and is a thought leader in the field of inbound marketing. He is also the author of “Inbound Marketing” and is known for his expertise in creating effective marketing campaigns that drive leads and sales.
(30) Dennis Yu
Expertise: Facebook marketing, social media advertising, digital marketing
Dennis Yu is the founder and CTO of BlitzMetrics, a social media marketing agency. A frequent speaker at marketing events, Dennis is a thought leader in the field of social media advertising. The Blitzmetrics whiz is known for his expertise in creating effective social media advertising campaigns that drive results. He is also a regular contributor to industry publications such as Entrepreneur and Inc.
Digital marketing, and marketing in general, is constantly evolving. It is important to stay up-to-date on the latest strategies and tactics which you can abundantly find in the social and digital platforms of the personalities mentioned above.
The experts in this thread are some of the industry’s most well-known and respected names, and following their work can provide you with valuable insights and inspiration for your own marketing efforts. Each expert has a distinct perspective on digital marketing, and following a variety of experts will provide you with a well-rounded understanding of the industry.
However, this is not an exhaustive list, and there are many other experts who you should follow. It’s important to remember different perspectives on what strategy and tactics to use to achieve one goal exist, and it’s critical to have both.