Businesses have never had to connect and interact with current and potential customers so much, especially online.
Your business needs a digital presence in order to do well. In 2017, A Salesforce study found that customers research any product/service before buying something or getting a company’s service. The following was found by the Salesforce poll:
- 85% of people look up information about a product online before buying it.
- Web sites are used to do research 74% of the time.
- The use of social media is 38% of the time was spent researching
Because of this, your business needs to have a strong online presence to bring in new customers and keep the ones you already have. Having a digital presence is important for the success of a business, whether you are starting a new one or making changes to an old one. Here are some reasons why you need to improve your business’s online presence.
Digital Presence ?
Your business’s digital presence is how it looks on the Internet. Your digital footprints leaves marks and impressions through the content you generate, the website that welcomes them, or what they can find about you via social and search engines, and other digital media and platforms. It is made up of a number of different parts.
An online presence can allow you to control the narrative for your brand to your potential clients. What do customers think about your business? Let’s talk about Building Online Presence in 2022.
Importance of Digital Presence
Making your business digital is both a scalable and practicable step. All businesses benefit from being available online.
It’s a big misconception that businesses don’t need to be on the digital platform.
One of the most crucial aspects in achieving a successful business is adapting to new technology. It’s time to embrace the digital era because that’s where most of the potential customers are.
Many consumers have become so used to finding what they want online. There is approximately 3.8 million Google searches happening every minute. Many of which were to find information on local businesses.
Research at Vistage shows that 78% of CEOs have reported dramatic shifts in buyer behavior as a result of the pandemic. One of which is the major shift to digital buying.
A study mentions that 2.95 billion people worldwide in 2019 were active social media users. Moreover, it’s forecast to increase to almost 3.43 billion by 2023.
Considering that the trend in digital transformation is going up in the years to come, it’s about time
building a strong digital presence in 2022 is the best time to start before it becomes too late.
You’re thinking, “will a strong digital presence make a difference when it comes to my business?” The answer is yes. It will make a significant difference.
Make it easier to show off goods and services
Having a strong digital presence makes it easier to show off your products and services, which is one of the best things about it. With online portfolios, social media photo albums, YouTube videos, and so much more, it’s easy to show off what your business has to offer. When there are so many ways to connect with the public, it shouldn’t be hard to become an expert in your field.
Increased Brand/ Service Visibility
When a brand / product or service has a strong digital presence, it is relatively easier for your target clients / customers / buyers to find you. Most of the time, a customer will look for a company or a product on the internet.
Even if you have a storefront, you still need a digital presence to connect with your customers. Some people will start shopping online but finish it in person, and others will do it the other way around.
Even so, many new customers won’t want to look for a company, product, or service for a long time. Instead, they should be able to find you by doing a quick search on Google. Will they become a customer of your business once they find you? Online, converting leads into customers depends a lot on your digital presence, like the incentives you offer on your website or through social media.
Help market tahe brand of your company
Your brand is what makes people want to buy from you. Depending on your brand’s niche, it can be hard to market it. Now, with the advent of social and search technologies it is easily to build a your brand or business. Establishing your brand’s digital presence won’t cost you an arm and a leg. All it needs is basic knowledge about marketing, branding and using a computer connected to the internet. For you to intentionally reach more target customers, you can start placing targeted ads.
Creating a Positive First Impression and Making It Last
Relationships are built through a digital presence. The point of social media, for both businesses and people, is to build relationships with friends and followers. When your company posts often on social media, no matter what platform, it gives your brand a voice. This voice helps customers connect with your business and gives it a human touch. By using social media, a business can learn more about its customers. If your business isn’t on social media, you’re missing out on a free way to build your brand that you might not have thought of. You can cultivate a positive relationship with your customers and future clients through building a strong and effective digital presence.
Building Rapport / Relationships
People will buy from businesses they trust. Your digital presence to show prospects that your business is trustworthy.
How to Have a Strong Online Presence
Establishing your products / brand / services digital presence takes time. Don’t give up if you don’t see results as quickly as you’d like. It won’t get better overnight. Some of these ideas can help you improve your online presence.
1. Clear Vision
Having a clear definition of your business target goal is your foundation for building your online presence.
It’s important that you can figure out an effective approach on how you can communicate and appeal to your customers.
Through this, you can answer critical questions like what do your customers usually search for? And where do they go to search for these things?
It is easier to achieve a unified and consistent digital presence, which is a key to brand awareness when you know what you want.
2. Connected to A Well Managed Blog
A business without a website is often discounted and misconstrued as a fly-by-night business. If you are seriously starting a business or a brand, you should have a website with a regularly updated blog.
The look and feel of your site should reflect the values you exude as a business. Make sure it’s mobile-friendly, compelling, and organized in a way that makes it easy for visitors to understand what you offer/do as a business.
3. Engaging Social Media Presence
Every time you reply to a customer on social media, you’re actively demonstrating that you care about their opinions and feedback.
A survey by The Harris Poll found that US consumers who’ve had positive social media interactions with a brand are more willing to:
- buy from a brand (78%)
- choose a brand over the competition (77%)
- recommend a brand (76%)
- increase their spending with that brand (72%)
- develop a stronger bond with a brand (70%)
4. Regularly Filled with Volume of Qualified Traffic
A consistent online presence can help drive high volume traffic to one’s digital channels. Maintaining a relationship with your customers can help push your business to success.
How can you achieve this? Ensure that you have well-optimized social media platform and website.
You can also promote your content in social media via facebook ads, youtube ads, tiktok ads for you to gain qualified leads and followers.
5. Captures Leads and Acquires Clients
If you have an effective digital presence, you are attracting not just any audience.
You are drawing the right customer to your platform and slowly warming them up to make you the top of mind provider when the right time comes. The way you curate your digital presence contributes to what type of crowd you attract.
At the end of the day, the most important purpose of your online presence is capturing leads and converting them into sales.
How Experts Help You To Build Your Online Presence?
As a business owner, you are dealing with a lot of things, inside and outside your business. Doing everything on your own might not be the wisest decision for your company.
Building an online presence is non-negotiable and one of the best things that you could do for your business is to let an expert help you.
What can a digital marketing expert do for you? Digital Marketers take on many roles. They have a wide range of skills and tools to stay on top of the ever-changing digital world, which includes:
- Put your Google My Business Profile online.
- Use only the social media accounts where your target audience and customers are.
- Post often on social media.
- Regularly Update your website with relevant content.
- Use social media marketing and optimization strategies
- Make sure your website is easy to use and meets the standards for SEO.
- Use online paid search and social ads
- Warm-up Your Target Audience through email marketing
- Make videos and share them
- Encourage employees to be your first brand ambassadors and share company content on their social media accounts
Building your company’s digital presence is a full-time gig in its own right.
As a business owner might not have the time to do it, but it is a crucial investment that your business should take for its future success.
Therefore, It’s okay to ask for help. There are experts who have the experience and knowledge to take on this challenging task.
With the stress of marketing responsibilities passed on to a team of professionals, you have more time to work on the business itself.
Are You Ready To Improve Your Digital Presence?
It can be challenging to build your brands strong digital presence. It takes a group of digital marketing experts to do it for you.
Outsourcing your digital marketing can be a great way to access new skill sets that could help reposition your company in the market.
Do you want to improve your digital presence? Connect with us!