Are you thinking of building your own website but you don’t know the ‘hows’?
Gone are the days when the only means for businessmen as well as clients to get hold of each other was through business cards. Now, an appealing website can already introduce what your brand is really all about to your customers without you having to repeat yourself every time you communicate with them.
Now, here are…
Make sure all the text or content on your website is legible. Use fonts, font sizes, and font colors that are easy to read and not an eye sore. Try to create a clear navigation structure and arrange page elements systematically in a grid way instead of the usual randomly scattered. Remember to keep your pages uncluttered. Put out what is relevant for every page.
Don’t ever forget to put your contact details. When the visitor or client later decides to do business with you, this will come in handy, and this is both convenient for the two parties.
Some of the things you need to take note of are: having a call to action, making use of SEO best practices, and having a keen sense of the animations, gadgets, and media embedded. Don’t add something that will no longer make sense and will only distract your prospective clients.
Colors symbolize many things, and they also have a huge impact when used alone or as a palette. On that note, make a conscious effort to use only light colors for your audience and to draw attention to selected elements and contents. It must highlight your message and not hinder them from grasping your main points.
In order for you to be accessible or convenient to navigate online, you can try using a domain name that either matches your company name or describes your business at some point. Also, add special features to your site that will keep prospective clients engaged and connected, even for a short period of time. You can add chat bots or AI-generated responses.
In today’s time, even a company’s appealing website can already be considered as the modern calling card of that particular businessman. Hence, it must be refined and should communicate the key messages of the company as it will carry the brand’s reputation. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #CreateAWebsite