Will you only be content with reaching your target audience and showing off your brand instead of aiming to convert them into actual customers?
In business and marketing, creativity paves the way for more opportunities, such as conversions. However, a good manipulation of art and what seemed to be standard for aesthetics from either the designers or you, won’t make sense if it does not capture the interest of the target audience. Being creative is not enough, you have to be mindful of different principles in conversion centered designs.
In light of that, here we have…
Make sure that on your landing page, there is only 1 campaign goal highlighted.
Implement a simple yet elegant layout and a solid natural flow for your landing page and make all the contents look balanced.
Remain coherent when it comes to designs in most of your pages to avoid confusion from the visitors. Don’t overdo things and don’t change designs often.
Present the benefits that visitors will get from you through creative ways like photography, videos, graphics, and others. Use an appealing visual for every aspect.
Make use of subtle design elements effectively, such as appropriate color schemes, patterns, shapes, and other related aspects. Make it look intricate but not too overwhelming and always be keen on the details.
Provide social proof in the posts that appear very credible. It could be awards, company events, testimonials from past clients and or employees, and more. You need to put this all together in an organized manner.
Always regulate and update your site if everything is working well, if it’s still functional and user-friendly.
Indeed, it is not all about design, you have to consider applying all the principles in conversion centered designs to maximize ROI. It also needs to strike a balance with a comprehensible plan that will not only make sense to you as the owner and to your designer, but also to your visitors, who are your prospective clients or customers, which could bring you more conversions. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #ConversionCenteredDesigns