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5 Ways To Sell The Problem You Solve

Last Update: Nov 15, 2023 @ 6:26 am

Does your marketing strategy fail to work no matter how much you try to persuade your customers?

Trying to show how high quality your products or services are to your customers is not as effective as it was before, especially in inspiring them to buy from your business. Customers are now aligning their purchase decisions more to what can solve their problems and ease their everyday lives so always aim to sell the problem of theirs that your brand can solve.

Sell the problem you solve. Not the product you make.

Here are…

1. ‘

Overselling results in bombarding your customers with countless details about your product that are mostly just fillers for what you’re really trying to convey. Instead of spending too much time creating a lengthy introduction, simply highlight the important details that would make your brand stand out.

2. ‘

You cannot solve your target customer’s problem if you don’t know what it is in the first place. Get to know your customers better. Talk with them. Understand their goals in life and where they are currently struggling.


Your marketing should revolve around your customers. Always prioritize your customer’s interests. Listen to their demands in order to come up with an effective plan on how you will provide a solution to their needs because this will make them choose your brand over others.

4. , ‘

Always aim to educate your customers about the essence of your products or services whenever you write a blog about your brand or advertise it. Aside from showing them how your business can help them fulfill their lives efficiently, you can also boost their state of living by adding to their knowledge.


In a competitive industry, you will not always be the only one to think of compelling ideas for solving your customers’ problems, but you can be the best one by means of executing it and delivering it to them. Think outside the box. Focus more on ideas that your competitors haven’t explored yet.

Customers have a lot to do in their lives. That’s why they will always look for brands that will help them reduce the stress and burden they have while still maximizing the potential of their money’s value. Ensure that you position your business for your customers, not for your own benefit only, and sell the problem you solved. #ESTRATegy #ESTRAT360 #360Marketing #360Digital #GrowFurther #SellTheProblem

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