Search Engine Optimization - Ruben Licera Jr.

Lean SEO Basics for Free

Best Guides to Learn Free SEO Basics Online

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Lean SEO Basics for Free

Want to learn the basics of Search Engine Optimization (SEO) for free and online? Check the links of this article.

After 60 days of personal search and reflection, I am back to the drawing board with new enlightenment on things to come. But this is to personal, and I might right something about it in the future.

This blog post aims to help those who are in need of free references to understand Search Engine Optimization.

To first understand search, it would be best that you view this video first about “How the [Google] Search Work” as presented by Matt Cutts :

Upon searching for additional free references, I realized that nobody has sorted out an article where references on where you can learn SEO can be found.

Therefore, with the end in mind of providing assistance to those who wants to learn the basics of SEO, I am giving you now, the  ”Best Guides to Learn Free SEO Basics Online”:


Search Engine Optimization Starter – Guide
This file is in pdf format and can provide you ideal and immediate information on how you can optimize your website according to Google resident search experts.


Learn SEO with MOZ
When I was starting my career online, MOZ, formerly was a frequent reference. What is nice about this website is that it provides you step-by-step and outlined lessons to better understand SEO as an integral part of any marketing campaign.


Learn SEO Fundamentals with SEO Book is not just a provider of free and premium Search engine optimization web and mobile apps. What is interesting about this website is it has an arsenal of references and guides to how you can properly implement SEO in any of your campaigns.


Learning SEO from the Experts from Hubspot
Hubspot provides a very user-friendly platform for easy internet marketing management for small and medium business. As part of their campaign also, they want to educate their users and clients by providing worthwhile and impressive digital books like this one. To get one, you can opt-in and subscribe.


Learn SEO Fundamentals from
This lesson used to be a paid lesson via But now, its basic lessons on each of the topics are free to watch.


The SEO Hacker School Lessons
This is a fairly new membership site started in 2011. But the resources available in the site is worth digging. You can access the lessons by becoming a member of the site.


Google Webmaster Tools SEO Guide via Youtube
Another abundant free resource of answers regarding search engine optimization is the Google Webmaster Tools Youtube channel. Your may search your question there and perhaps your burning question might have been answered already.


Did I miss any good reference, please feel free to comment below and I would be glad to add it up in the list of worthwhile references.

The Google Algorithm Search Improvements

How Google Improves its Search Algorithm [Video]

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Known to practicing Search Engine Optimization (SEO) specialists that every year Google implements over 500 improvements to its search algorithm. And these updates alone keeps us on our feet to ensure that our clients/customers are always on top of the Google search engine ranking page. You can read here, “We targeting Google Search for Search Engine Optimization Ranking?”

The Google Algorithm Search ImprovementsTo better understand this, they released a video in August 24, 2011 that gives us a view of how each potential change in the algorithm is evaluated. This video titled “How Google makes improvements to its search algorithm”, gives us a preview of the brilliant minds of the Google engineers and search experts.

Needless to say, there are thousands of Engineers behind Google search who suggests alteration day-in and day-out of the Google search every now and them.

Most often, according to Google Software Engineer Mark Paskin, it starts with an idea, developed into a hypothesis by ranking engineers and goes through a rigorous testing to ensure that all of the results in searches done by users is the best possible output.

This video confirms these TAKEAWAYS:

“Google Algorithm is made up of several hundred signals that we try to put together to serve the best search result to each user” – Rajan Patel, Search Scientist


Google Fellow Amit Singhal confirmed that in 2010 launched around 500 changes in its search algorithm. Most often, these changes were done at least once a day.


Each potential change in the algorithm is analyzed to make sure each search is the right one for the user, according to Google Engineering Director Scott Huffman.

Google is ensuring that users will have the best possible result or output per search. In Amil Singhals words, ” Google Aligns with users interests…”

So if you are planning to rank in any keyword, think in mind what your target clients/customers are looking for. Arm with that knowledge you can start developing highly relevant and timely content that the Google search cannot ignore, whatever Google “animal” updates it may be.

For more question, use the contact form on this page or email me at info[at]

Listen to my audio version below:

3 Things You Should Know About SEO

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Success in internet marketing doesn’t happen overnight. If you are reading this because you think there is a quick fix to your websites traffic and conversion problem, you landed at the wrong page.

Nevertheless, I want you to realize that any success in internet marketing via Search Engine Optimization (SEO) requires discipline, preparation and understanding.

If you are to ask me the three things that you need to know about SEO, here are the three things that you should realize:

1. Keywords are necessary, yet quality content is king. Assuming that you have already chosen a product to sell and identified the target market, the next thing that you should do is start building content. I say content because it is no longer limited to articles. Much traffic is generated also from videos, images and other formats of contents. If these are submitted to key submission sites properly, it can not just provide you traffic. These content can pose the writer as an authority to the topic being discussed. If these contents are properly optimized, they can also provide quality backlinks to the site necessary to top on chosen keywords.

2. Flashy website may be good looking, but SEO-ready sites are best. If you are keen on building sites from scratch, make them Search Engine Optimization and Social Media ready. Why? Because at the end of the day, it is necessary for the site to rank versus the competition. It is better to invest more in the beginning than to revamp it again later. As I often tell my clients, SEO is not about cheating Google or any other search engine. It is to make your site readable and accessible to your target client.

In our online world, we call these process on-page optimization. It is a time in the current site development process where we ensure that the site is following set of rules on how a page can be maximized.

3. You may hate it, but effective internet marketing campaign involves a lot of link building activities. We call these activities outsite the target website, off-page optimization strategies. Name it: forum posting, blog commenting, social bookmarking and the likes are the basic activities that allows you to leave trails about your site. At some point you need to hire an SEO consultant or internet marketing expert for you to analyze your website or understand your current process and the efficacy of the said action plan in terms of the output you desired. In medicine, you consult a doctor for any medical conditions you want checked. For websites, you need Certified Internet Marketing Consultants.

For more information about SEO and its related services, you can contact your reliable search engine optimization company, or a certified seo specialist near you. You can also post some questions on seo experts contact pages.

Top and Popular Social Bookmarking Sites

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Social Bookmarking is identified as one of the most used strategies in search engine optimizations (SEO) link building efforts. There are around a hundred of them now, but it only takes around 15 of them to ensure that you have the whole 95% of the social bookmarking traffic lumped to your site.

Here are the Top Social Bookmarking Sites for 2011

15 – eBizMBA Rank | 200,000,000 – Estimated Unique Monthly Visitors | 30 – Compete Rank | 5 – Quantcast Rank | 9 – Alexa Rank.

199 – eBizMBA Rank | 25,100,000 – Estimated Unique Monthly Visitors | 330 – Compete Rank | 127 – Quantcast Rank | 139 – Alexa Rank.

247 – eBizMBA Rank | 17,500,000 – Estimated Unique Monthly Visitors | 538 – Compete Rank | *90* – Quantcast Rank | 112 – Alexa Rank.

384 – eBizMBA Rank | 16,000,000 – Estimated Unique Monthly Visitors | 946 – Compete Rank | 70 – Quantcast Rank | 135 – Alexa Rank.

869 – eBizMBA Rank | 5,500,000 – Estimated Unique Monthly Visitors | 1,396 – Compete Rank | *870* – Quantcast Rank | 342 – Alexa Rank.

873 – eBizMBA Rank | 5,450,000 – Estimated Unique Monthly Visitors | 1,317 – Compete Rank | 877 – Quantcast Rank | 426 – Alexa Rank.

1,512 – eBizMBA Rank | 2,600,000 – Estimated Unique Monthly Visitors | 2,833 – Compete Rank | *940* – Quantcast Rank | 764 – Alexa Rank.

1,728 – eBizMBA Rank | 1,850,000 – Estimated Unique Monthly Visitors | 2,045 – Compete Rank | 1,019 – Quantcast Rank | 2,120 – Alexa Rank.

1,805 – eBizMBA Rank | 1,700,000 – Estimated Unique Monthly Visitors | 2,335 – Compete Rank | *1,825* – Quantcast Rank | 1,254 – Alexa Rank.

2,380 – eBizMBA Rank | 1,500,000 – Estimated Unique Monthly Visitors | 4,053 – Compete Rank | *2,400* – Quantcast Rank | 686 – Alexa Rank.

2,541 – eBizMBA Rank | 1,400,000 – Estimated Unique Monthly Visitors | *2,800* – Compete Rank | 1,679 – Quantcast Rank | 3,145 – Alexa Rank.

2,544 – eBizMBA Rank | 1,390,000 – Estimated Unique Monthly Visitors | 2,224 – Compete Rank | 2,020 – Quantcast Rank | 3,388 – Alexa Rank.

3,078 – eBizMBA Rank | 1,200,000 – Estimated Unique Monthly Visitors | 4,765 – Compete Rank | *2,700* – Quantcast Rank | 1,769 – Alexa Rank.

Hacker News
7,455 – eBizMBA Rank | 490,000 – Estimated Unique Monthly Visitors | 13,367 – Compete Rank | *N/A* – Quantcast Rank | 1,542 – Alexa Rank.

15,667 – eBizMBA Rank | 230,000 – Estimated Unique Monthly Visitors | *N/A* – Compete Rank | 27,753 – Quantcast Rank | 3,581 – Alexa Rank.

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Top Pinging Sites

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To notify automatically the blog directories that you have a new post in your site, you need to install a Ping Plugin or initiate pinging process.

For wordpress, you can modify and update the ping list in the Control Panel, Look for Options Tab, and choose Writing. There is a box where you can upload the ping services list as listed below:

Do you know of other pinging services sites that is not listed here, please feel free to comment below so that it can be included. Thank you very much. Don’t forget to click the “RECOMMEND” button below.


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For Article Marketers : "Quality Content is King"

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Quality Content is King

Quality Content is King

An old internet marketing adage “Content is king.” is still very true. However, I want this to be more timely correct: “Quality content is King.”

I am amazed how some so called internet article marketers do their thing. They get the content of the article of the blog they are targeting, spin it up to 60% variation and distribute it to a list of social media sites that accepts document postings like Facebook, multiply, and another hundred of other article submission and press release submission sites.

Does this really work? Yes it does. But it doesn’t really do good to your websites and your article marketing campaign.

Try spinning an article. After that, read the article and tell me straight in the eye that this is the quality of article that you want your websites/blogs be associated to? Do you?

Article spinning, 95% of the time spits trash articles. I know this because I have used Editors will rewrite them and rewrite them until quality work is achieved. But the fact is, it is still a spunned article.

Don’t you think that a thousand Google algorithm experts cannot detect duplicated articles so that the Gooogle system can give you high PageRank for your output? Do you think that the Google system cannot detect that the same article is distributed all over the social media or article submission to some extent of uniqueness?

I know that article spinning does not work that well because it is just simply adding trash documents to the web. I don’t claim that I am a good writer, but at least I don’t add trash to the web to improve some other sites ranking. For sure Google is also updated on ways they can detect original content so that proper authority links can be attributed to sites with quality content.

“Yes, it worked for us.” Maybe, but not for long. Trash content is trash content. It will be not for long when Googles will penalize you for dumping trash content in the web by taking all your PR’s you have or place your website in “sandbox.”

Will you still wait fort that time to happen? I say, “Go for original articles and original content.”


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Online Home-based Professional

There are so many reasons why you should venture online marketing business. But for this post, I take off the blah, blah and put in specific data that you may want to know. Here are the opportunities you will be missing if you are not online in 2010:

  • The Number of Internet users is 1,966,514,816 (Source: These number is your potential online customer for a product or services that you will be offering online. Just imagine the opportunity that you have. One things for sure, you can not serve all of them. You have to funnel which of those are the potential leads you will have for your business.
  • Total Number of websites: 234 million (Source: With these numbers, SEO and IT professionals will never run out of job. This is why SEO is a blooming industry. Former SEO staff are now on their own hunting their own employers who can pay them directly, less the possible cut if they are employed by an outsourcing company.
  • No. Of DSL Internet users 304,471,379 (Source: The world is going mobile and 2 out of 3 browsers in US alone is searching the web for details. If you are a fast thinker, you will know what I mean. DSL is preparing the world for the Mobile connectivity. People are shifting mobile. And not for long many more online users will use their mobile phones not only for calling, searching, browsing, watching and networking.
  • 500 Million Facebook Users (Source: Facebook). This is projected information in 2010 alone. Just imagine that Facebook grows 300,000 users more per day. These are your additional clients you shouldn’t miss. They may be your friend, but you may be missing them as a possible business leads.
  • You can be your own Boss. Most online marketer are business minded. They want to be their own boss. with Online marketing you will have the opportunity of starting a business on your own, with much lesser social interaction and lesser risk.

The ball is in your hands. Should you want to miss this opportunity?

  • If you are a business enterprise, are you missing  your customers needs?
  • For individuals, isn’t the numbers worth taking the plunge to have your own business?

Get in touch with me and I’ll show you how you can START YOUR OWN ONLINE BUSINESS S.M.A.R.T.

SEO – Getting Links – Forum Posting

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Forum Posting is one of the popular and the best way of getting links for your site. All you have to do is created accounts in popular media sites and then from there create profiles and anchor texts pointing to your main sites.

There are a lot of ways of getting backlinks into your site.

Please click the Facebook “RECOMMEND” Button, the GOOGLE Plus Button above the video and the “PLAY” Button to check the best way of doing it.

All in all, these are also the other SEO Linkbuilding Techniques:

1. Blog Commenting
2. Forum Posting
3. Web Directory Submission
4. Social Bookmarking
5. Web 2.0 Submissions

These strategies are known to be Intermediate SEO Linkbuilding strategies:

1. Article Submission
2. Press Release Submission
3. Micro Blogging
4. Shared Content Site Posting

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SEO – Link-Building – Web Directory Submission

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[wp_connect_like_button href="" send_button="disabled" layout="standard" width="600" show_faces="enabled" verb="recommend" colorscheme="light" font="arial" ref="" /] Web Directory Submission is one of the identified Search Engine Optimization (SEO) LinkBuilding Strategy wherein a websites basic details such as URL, website name, keywords, and description are submitted to databases for documentation purposes.

 To view this video, please click the Facebook “RECOMMEND” Button, the GOOGLE Plus Button above the video and the “PLAY” Button.

All in all, these are also the other SEO Linkbuilding Techniques:

1. Blog Commenting
2. Forum Posting
3. Web Directory Submission
4. Social Bookmarking

These strategies are known to be Intermediate SEO Linkbuilding strategies:

1. Article Submission
2. Press Release Submission
3. Micro Blogging
4. Shared Content Site Posting

Aside from these, there are other Back linking strategy.

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